Archive | August 2012

Champagne-fuelled Disneyland? Nope, it’s the ‘Rich Kids of Instagram’ world.

Everybody is talking about ‘Rich Kids of Instagram‘; see the photos below and you’ll understand why. Read More…

Social media crisis management / Nicki Minaj vs Islam: How to mess up big time with rap and religion.

Hard times for Pop stars – especially if they express their political and / or religious views – in the world 2.0.

A few weeks ago, Will Ferrell posted this.

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Luxury brands – The cure to Miuccia Prada’s Blues? Italian creativity and foreign reliability.

“I made lemon spaghetti in an early season of ‘Everyday Italian,’ and to this day people still come up to me and say they love it. It’s very, very simple. Basically, you cook the pasta and mix together Parmesan cheese, olive oil, lemon juice and zest and pour it over the pasta.”

Giada De Laurentiis, Italian American chef, writer and television personality.

My Italian nonna wouldn’t get it: “Why would you go on TV with a recipe so silly even a baboon could come up with?”
But my grandma didn’t hold a master’s degree in business administration and media wizardry, therefore she couldn’t realise that the simplest Italian pasta recipe, and the American legendary selling skills, together can achieve greatness. Read More…

We asked Google “What is luxury?” – Part 3. “Experience” the best holiday ever (feat. whispering flight attendants).

Experience (ɪkˈspɪərɪəns)
verb
7. to be emotionally or aesthetically moved by; feel
Collins English Dictionary

There are countless ways to read the definition above, as what moves us depends on taste, education, culture, gender, class, income, age and so on.
Let’s just say that, whoever you are and whatever you like, if something emotionally or aesthetically moves you, you want more of it. Moreover, due to a mechanism that is intrinsic to capitalism, brands have to push it to the limit, before the competition eats them alive.
This dynamic can lead to the point of no return, the exaggeration, and the over the top. Read More…