Social media crisis management / Nicki Minaj vs Islam: How to mess up big time with rap and religion.

Hard times for Pop stars – especially if they express their political and / or religious views – in the world 2.0.

A few weeks ago, Will Ferrell posted this.


More recently, as reported by Reuters, ‘A senior ally of Russian President Vladimir Putin used an obscene Twitter post to attack Madonna on Friday after the pop star called for the release of three women who face prison over an irreverent performance in Moscow’s main cathedral.

Every ex-wh*re tends to lecture everybody with age. Especially during world tours and concerts,” Rogozin, who now leads Russia’s drive to upgrade the army and defence industry, wrote in a tweet in English.’

And now is Nicki Minaj’s turn.

The Trinidadian-born multi-million-selling hit rapper, famous for her flamboyant persona, just caused a big stir online, as her song “Beam Me Up Scotty” features rather controversial lyrics – as you can see below.

A blogger explained the situation: ‘”Assalamu alaikum where the f*ck is akbar” from Nicky Minaj’s Beam Me Up Scotty.

Assalamu alaikum = Peace be upon you (If you looked up the dictionary for meaning it seems natural/universal but the real hidden meaning of this Islamic-based-religion-centered-muslim-greeting is understood as MAY THE PEACE OF ALLAH BE UPON YOU), and if you really understand muslim, they never greet non-muslim with this line of words, they just substitute it to Hi, Hello, Greetings, Good Morning, Aloha etc.
eg in full: Assalamu alaikum Warahmatullahi Wabarakatuh means; May the peace, rahmah/blessing, and barakah/prosperity of Allah be upon you.

Akbar = Almighty (Muslim never use this word for other thing except ONLY WHEN REFERRING TO ALLAH, easily understood among muslim as UNCHALLENGED GREATNESS UP TO INFINITY that only Allah have it. This is also the reason why the film Bruce Almighty been banned for years by many Islamic countries before, the character jokingly about god and the film use bold sacred word ‘almighty’ as the front cover title)
eg in full: Allahu Akbar means; Allah the Almighty.

F*ck = Vulgar word.

Conclusion: I’m explaining this because Nicky Minaj may not seems to take it seriously as she is just trying to put on some creativity into the lyrics (chill yo), and the Nicky Minaj fans really stand with no clue (what? why bother? how that offensive?) but ‘F*ck’ really undermine/make fools of those sacred muslim words; ‘Assalamu alaikum’ and ‘Akbar’.’

Another blogger claims the song uses the word ‘Akbar as in a name, a valet worker and she was saying “alslamu alaykum” then she asked where is Akbar. how is that an insult? smh do your research and it was in 2009 way before she became famous and she mentioned allah in4 songs (including beam me up scotty) and not in a bad way. You’re all ignorant. bye.’

The plot thickens.

According to Wikipedia: ‘Minaj is a Christian, and on Christmas Day in 2011, she indicated her faith in Jesus by tweeting John 3:16. In addition, she states that after her father went to rehab and started attending church, “he got saved and started changing his life.” Minaj states that her heroes are “God. And my mother.”‘

Indeed, this is a delicate matter, as Islam counts 1.5 billion devoted followers worldwide; moreover, this coming up during the Holy month of Ramadan doesn’t help either.
Social media are already reaching a boiling point, with thousands demanding for a public / video apology.

On YouTube, plenty of videos attack and criticise the singer; the comments are too bitter to be featured here, as they often present words such as “DIE!” or others terms, referring to the world’s oldest profession.

Meanwhile, on Facebook, the singer apologised, on her fan page. Comments were flying and kind words not to be found very often; haterz vs. supporters and so on, in a tourbillon of screams and poor grammar, with the exception of one fan, who wrote ‘Let’s go to the beach.’ in an attempt to tame the angry mob.

Then again, we realised the page is not the official one, as the singer’s name is misspelled.

On the real page, everything has been silent since the scandal, apart from a constantly growing amount of negative comments posted by users. Here’s a screenshot of the only tiny bit we could show, the rest being mostly an endless list of insults and / or offensive words.

Anti-Minaj pages began to appear on Facebook, and many say the matter could spread like wildfire, if not handled the right way.
Brand reputation and crisis management are crucial, for artists / public figures such as Ms. Minaj, whose target is the Gen C – always connected, never to be neglected.

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

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