Burberry has done something pretty cool, again. When it comes to social media – among other things – the brand is always definitely ahead of the game.
From The Next Web: ‘Kissing online: Google and Burberry let you send a personalized smooch to a loved one.
Kissing someone across the globe has never been more real. With Burberry and Google’s newly-launched sweet little idea to spread some love across the globe in a more personalized way, you get your own kiss imprint to send on to your loved ones (say goodbye to generic images of a kiss!).’
Simply go to Burberry Kisses to send a letter sealed with your kiss. Once there, capture your kiss – or do it on your iPhone, by caressing the screen with your lips, for instance – and some lucky girl/boy will see your love fly away to reach her/him.
Here’s the YouTube video that explains how things work.
But there is a tiny detail. Have a look at the comments to the post on The Next Web, and you will notice that some user posted a link to a very very very similar experiment: Send your Kiss! Caresse by L’Oréal.
Here’s a screenshot.
And the video.
What do you think?
SADvertising / Three sad, bad and/or depressing ads, feat. Timberland, McDonald’s and – yep, again – Chanel and Brad Pitt.
I was trying to find something uplifting and inspirational on the Internet, you know, one of those motivational things like “Hell Yeah It’s Friday!” that make us smile and think that everything is going to be fine because the weekend is here and friends are coming over and beers are going to fly and cats are all over the place, but for some strange reason, Twisted Sister Serendipity brought me to the Wasteland of Depressing Ads.
Here’s a fine selection of ads gone wrong.
I found this on Business Insider Australia: ‘McDonald’s In Australia Just Released A Series Of Really Depressing Ads’
(image courtesy of Business Insider Australia)
Then this appeared in my Facebook feed, and I felt even more depressed.
(image courtesy of Ads of the World)
Dulcis in fundo (last but not least, that is) while I was about to publish this post, my eye fell on the last article, featuring Brad Pitt (and his empty eyes) for Chanel, next to a pile of rubbish.
(image courtesy of the Internet)
What do you think?
Has fashion become a senseless circus? Featuring weird ad campaigns, an extra thin Beyoncé and Karl Lagerfeld sporting a yellow safety vest.
Of course you have to consider new markets, BRIC, Russian taste, Chinese future customers, Brazilian trends, you constantly have to astonish and amaze, you need to go weird and arty and cutting-edge, you have to choose the right testimonial but at the same time you have to surprise your fans / followers / afinicionados / clientele, but, seriously, it looks like fashion brands are losing the plot. Big time.
Remember the what-is-going-on-here? Chanel ad starring a confused, mumbling Brad Pitt?
What about the Yeti-like pyjamas, courtesy of Chanel, once again?
Who’s Chanel’s controversial creative director, the man behind these bold moves? It’s Karl Lagerfeld! And he’s wearing a safety vest!
The Telegraph reports: ‘Courtney Love joins fellow controversial rocker Marilyn Manson for the latest Saint Laurent campaign shot by creative director Hedi Slimane.’
So, Yves Saint Laurent – the man who said “I am no longer concerned with sensation and innovation, but with the perfection of my style” – meets Marilyn Manson, Honorary Priest of the Church of Satan? Yes, it’s perfectly fine.
Dolce & Gabbana’s new testimonial is Leo Messi. Yep. The female fan base screams FAIL! Look at the comments on their Facebook page.
Talking about social media backfire, apparently Roberto Cavalli is swimming in muddy waters, after the fashion designer published this sketch of Beyoncé, looking nothing like the real thing. Check the Facebook page for the usual stream of insults.
Russia: fashion is getting bigger and bigger, and ads are going weirder and weirder. Look at this masterpiece:
Finally, a smart fashion ad campaign. Oi, wait a sec, that’s a chocolate-flavoured drink ad! GENIUS.
From www.bestadsontv.com: ‘Arla Foods are launching Wing-co., a new chocolate flavoured drink designed for men, with a print campaign devised by CHI & Partners.
The campaign, which launches in press and 6$ from 3rd June, is a parody of over-masculine ‘Pour Homme’ fragrance advertising.
Shot by fashion photographer Matt Irwin, the ads show a rugged model performing exaggerated feats of manliness with nonchalance. He is a man, with added man. Be it balancing a huge tree trunk over one shoulder, carrying a full size live lioness or sitting in plus fours sporting a flamethrower, he remains unflustered.’
Is social media good for sales? We don’t really know. But it is good for revolutions, that’s for sure. #OccupyGezi #Turkey
Every time a social media strategist goes to a meeting, she/he will face the scepticism and diffidence of yet another client, who will eventually ask: “Yes, it sounds cool and everything, but how can I make money with it?”
A difficult question, indeed. How do we measure ROI and benefits and impact of social media marketing? There is no infallible tool/Oracle for that, I’m afraid.
So, what it the real purpose of social media? By looking at the Arab Spring, and now at what is going on in Turkey, we could say that social media can indeed have a purpose: to allow people to show their indignation, their anger and frustration, to organise and come together, for a radical change.
Traditional media won’t show the facts on telly? Who cares, for we’ve got Twitter, Facebook, Tumblr and a few other weapons.
And you know what? Governments can’t control them (at least in full).
So, here’s a random collections of headlines, links, videos and pictures that show how people, once they realise the real power of social media – no, I’m not talking about sharing a can of Coke with your friends and then post a pic on Instagram – can really change the world.
Erdogan vs Social media
From Wired UK: ‘Turkey’s prime minister Recep Tayyip Erdogan has called social media “the worst menace to society”, saying that it has been used to spread lies about the current anti-government protests taking place in the country.’
Mashable: ‘Turkey Protesters Take to Twitter as Local Media Turns a Blind Eye’
Al Jazeera: ‘At least 24 people arrested in #Turkey for tweeting “misleading and libellous information”.’
http://turkishpolicebrutality.tumblr.com/ features (often very disturbing) pictures of the unrest.
Other blogs are helping spreading the word and key images; “The woman in red” is already an icon of the unrest.
Bringing it offline
Mashable: ‘Turkish Protesters Crowdfunding Ad in ‘The New York Times. The Istanbul protesters who drew out riot police over the weekend have some overseas admirers, it seems. Inspired by the demonstrations against Prime Minister Recep Tayyip Erdogan, a handful of New York-based supporters are raising money online for a full-page ad, to be placed in either the New York Times or the Washington Post.’
Anonymous helps out
‘Hackers access email accounts of PM Erdogan’s staff’
Banksy helps out, too
‘Entire staff of Turkish Airlines in Guy Fawkes masks, in choreographed protest http://www.youtube.com/watch?v=2x56qCv5AgA&feature=youtu.be … #OccupyGezi #Turkey’
‘Stunning, overwhelming @instagram collage of the #Turkey protests http://nowembed.jit.su/?size=150&event=RRR5xekKrR … via @digitalhoarding #occupygezi’
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