Archive | October 2013

The future of social media? Look at dating sites. No, seriously.

The future of social media, in my humble opinion, rests in the following key concepts:

• Customisation (of products, experiences, services)
• Niche
• Tailor-made and personalised options

These points can be seen already on dating sites. Dating sites will give you a forecast of what the future of social media look like. Yep.

From to Badoo and OkCupid, we’ve seen them all, from ‘Sweet girl looking for Mr. Nice Guy for serious relationship. Must love cats and cupcakes’ to ‘Let’s get smashed together!’, and so on and so forth.


We’ve seen also people documenting and collecting evidence for the future generations – look at this: ’26 Completely Unexplainable Dating Site Pictures’.


Then we saw things turning into something more specific. Not just person seeks person, but more niche, “spacialised” kind of sites.
Dating sites for “attractive, wealthy and desirable people” (, dog owners (, young, educated – and maybe a bit pretentious… – professionals (Guardian Soulmates), guys looking for “cougars”, and vice versa – here’s the meaning of cougar, if you don’t know it, according to a popular dictionary: /ˈkuːgə/ noun 1. North American term for puma. 2. Informal – an older woman seeking a sexual relationship with a younger man.

Date a hipsterdate a hippiedate a emo, or a goth, or a girl that is spending time in jail, you can really find anything and everything, nowadays.

And, finally, the project everybody’s talking about – Carrot Dating.

As reported by Mashable: ‘Carrot Dating App Lets You Bribe Your Way Onto Dates’.

Here’s what the website says:


Messaging may get her interested, but bribery will get you a date. Don’t waste time contacting countless singles in hopes that one will say “yes.” The Carrot Dating app gives you the power to date your first choice, not settle for only the ones who replied.

Gifts are the greatest “ice breaker.” Carrot Dating turns “fat chance” into “why not?” From flowers to jewelry, there’s a bribe for everyone’s budget. You can have anyone! All you have to do is dangle the right carrot.’


What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Photo sources: Carrot Dating, Badoo, BuzzFeed

Brand Relaunch inferno / feat. Tesco, NME, Siemens, and VOV.

Some are changing their look, some are just going for a session at the beauty parlour, some are coming back after years in the closet – it looks like recently the word has been “relaunch”, for a lot of brands, though.

Voilà les news:

From MediaTel: ‘IPC Media has announced a ‘major redevelopment’ of popular title NME, which is set to relaunch on 9th October.

Under editor Mike Williams, changes include a redesigned logo, a greater Radar section both in print and online, new franchises and an enhanced ‘reviews’ section.

The magazine currently boasts a global audience of 3.4 million every week, and Williams commented that it is ‘vitally important’ for NME to continue to push things forward and innovate.’



From Sky News: ‘Supermarket giant Tesco has relaunched its premium food brand for the first time in 15 years, as it tries to stem a slump in profit.

The new lines have been released just days after it revealed a 23.5% pre-tax profit plunge in its half-year result.

Britain’s biggest retailer said the update to its ‘Tesco finest’ food lines will include 400 new products, with 75% of the 1,500 product range being either new or improved.’


From Marketwired: ‘SUNNYVALE, CA- (Marketwired – Oct 7, 2013) – Eastwick, a leading independent strategic communications firm focused on technology, today announced that Siemens Enterprise Communications has selected the agency to lead the earned and social media programs as well as content and messaging strategy for the company as it moves toward a major rebranding and relaunch. Unveiling of the new brand and new name will take place during a global online broadcast event on October 15, 2013.

Siemens Enterprise Communications, a leading global provider of unified communications solutions, has garnered significant industry interest over past months with their announcement of Project Ansible, a visionary real-time collaboration and communications platform bringing together voice, video, social media and search into a smart, seamless, intuitive enterprise experience.’

About time!


And, last but not least, Italy’s most famous egg nog is back in business!

The history (from the new website – in 1845 ‘Gian Battista Pezziol decides to use the yolks, mixing them with Marsala wine, sugar and lots of LOVE, in order to create a liquor with a natural and simple recipe, which he will call “Vovi“ (“eggs”, in Venetian language). Pretty soon the liquor became a hit, crossed the borders of Veneto, and changed name: VOV. Still, to this day, all over the place, the name stands for the REAL egg-based liquor.’

Whole Lotta VOV!

The website is quite fresh and proudly made by, well, us. Yeah.


What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Photo sources: NME, Wikipedia & Appnova