The future of social media? Look at dating sites. No, seriously.
The future of social media, in my humble opinion, rests in the following key concepts:
• Customisation (of products, experiences, services)
• Tailor-made and personalised options
These points can be seen already on dating sites. Dating sites will give you a forecast of what the future of social media look like. Yep.
From Match.com to Badoo and OkCupid, we’ve seen them all, from ‘Sweet girl looking for Mr. Nice Guy for serious relationship. Must love cats and cupcakes’ to ‘Let’s get smashed together!’, and so on and so forth.
We’ve seen also people documenting and collecting evidence for the future generations – look at this: ’26 Completely Unexplainable Dating Site Pictures’.
Then we saw things turning into something more specific. Not just person seeks person, but more niche, “spacialised” kind of sites.
Dating sites for “attractive, wealthy and desirable people” (http://sugardaddie.com/), dog owners (http://www.doggydate.com/), young, educated – and maybe a bit pretentious… – professionals (Guardian Soulmates), guys looking for “cougars”, and vice versa – here’s the meaning of cougar, if you don’t know it, according to a popular dictionary: /ˈkuːgə/ noun 1. North American term for puma. 2. Informal – an older woman seeking a sexual relationship with a younger man.
And, finally, the project everybody’s talking about – Carrot Dating.
As reported by Mashable: ‘Carrot Dating App Lets You Bribe Your Way Onto Dates’.
Here’s what the website says:
‘GIFTS = DATES
Messaging may get her interested, but bribery will get you a date. Don’t waste time contacting countless singles in hopes that one will say “yes.” The Carrot Dating app gives you the power to date your first choice, not settle for only the ones who replied.
Gifts are the greatest “ice breaker.” Carrot Dating turns “fat chance” into “why not?” From flowers to jewelry, there’s a bribe for everyone’s budget. You can have anyone! All you have to do is dangle the right carrot.’
What do you think?
Photo sources: Carrot Dating, Badoo, BuzzFeed
- We take a look at the numbers to help you strategise for the year ahead. appnova.com/6-important-uk… https://t.co/k9WmQ0NPKn 7 months ago
- Your social channels are also an essential customer service platform. Here are some key stats to take into consider… twitter.com/i/web/status/9… 7 months ago
- We look at how #influencermarketing will evolve over the next year and offer up some advice for #agencies, #brands… twitter.com/i/web/status/9… 9 months ago
- New site for our friends @iiuvo 👌 - #webdesign #digitalagency #creativeagency #fashion #fragrance #design #minimal… twitter.com/i/web/status/8… 1 year ago
- When real life starts to resemble CGI 🤔 - #whatisreal #marketing #digitalmarketing #existentialcrisis #athletics https://t.co/ifss4iv2zw 1 year ago
- Went to the Scottish island of Bute. Unfortunately it turned out someone had already thought of the strap line "But… twitter.com/i/web/status/8… 1 year ago
- Christmas eCommerce: Keep it merry and stress-free!
- The future of social media? Look at dating sites. No, seriously.
- Brand Relaunch inferno / feat. Tesco, NME, Siemens, and VOV.
- 3 reasons we are VERY excited this week – Featuring the app that will change EVERYTHING FOREVER!
- Internet Obsessions: pets (not only cats!), money, and Beyoncé & Jay-Z.