Now that we have your attention, we would like to say that said app is great, although we really don’t know if it will change everything forever. But yeah, it’s a great app.
So the new iPhone came out, gazillion Apple fans queuing for hours outside the Regent Street store, excitement and confetti everywhere, Samsung ripping off Apple again – see below – and so on and so forth.
But we are excited for other reasons. First and foremost, the app in the title: PicPlayPost. CNET says: ‘Finally, a photo-framing app that stands out. PicPlayPost offers video integration in an otherwise photo-only app-frame landscape, complete with sequential and simultaneous playback along with other unique features.’
Wow. And I mean, WOW! We all know video is something that still doesn’t quite appeal to the average user – unless it’s about cats or it’s something like the latest Masterpiece from Chanel, which cost gazillions to produce, anyway. With this app, things could change for good, as it allows you to feature photos and videos at the same time. See the example below.
Now imagine a brand using this thing, for Paris Fashion Week: a video from the runway, a full body picture showing the product and another picture of La Tour Eiffel – or something less obvious, but you get the point.
The second reason why we are as excited as a man who just found a forgotten Picasso under his bed, is that we are going to take care of the social media presence of a huge brand. We can’t say much at the moment…Stay tuned for more, folks!
The third reason? Oh, well, nothing…it’s just that one of our projects has been featured on http://www.webdesignserved.com/. Yep.
What do you think?
Luxury Beauty Brands 2.0 / How to look classy online, feat. “Snooki” Polizzi, L’Occitane en Provence, The Sanctuary and Josie Maran.
I don’t have a TV set. The last time I had one I was at uni. It was 1997. The other day I went to visit a friend; he’s got a TV set, and suddenly I found myself channel surfing like a young Leroy “The Masochist” Smith in Big Wednesday.
After a little while, I sat and wondered:
It looks like there are way more Snookis, WAGs, Tulisas, Geordie Shorettes, TOWIE-sque beauties out there than Carole Bouquets, Audrey Hepburns and Zooey Deschanels.
Moreover, brands often – even plush ones – when it comes to social media, tend to adapt their image to the latest trend, which means that several times they end up looking like a chav, i.e. a not very classy individual with an expensive Burberry cap.
It’s true, thanks to gangsta rappers and Reality TV stars now luxury brands are much more ‘street’ than before, LOL and YOLO and the rest, but still, a luxury brand should stay true to its roots and perpetuate the purest ideals of beauty, elegance, and excellence (that means Coco Chanel is a good style icon, Nicki Minaj is not).
So, if you really need to give it a twist, use your brain.
Want to depict immortal beauty and allure? Ask Ellen von Unwerth to take care of the photoshoot, just like The Sanctuary did (and yes, you are right, we created their website ;)).
Want to engage your customers and keep them coming back for more? Choose culture, nature, healthy recipes and Vintage Posters of Provence, instead of OMG-scandal-scoop-unseen-footage-blah-blah-bloody-blah.
Want to use Instagram in a different way? Stop posting pictures of parties with Rihanna and Drake, and give us some real pictures, like Josie Maran. She’s a mom and a business woman, and found a way to make these traits live together; moreover, her Instagram images show a brand’s human face, and the real deal, i.e. how to look cool and well-groomed even if you have to take care of a wild 1-year-old baby.
What do you think?
Social Media in the Pharmaceutical Industry, Part 1 / If Damien Hirst turned an art gallery into a pharmacy, why shouldn’t we turn a Facebook page into an arty pharmacy?
“Medicine is my lawful wife and literature my mistress; when I get tired of one, I spend the night with the other.”
“Inform and entertain”, recites the social media mantra; whatever you do, follow this simple rule and you will eventually produce something good.
And yes, even if it is not about football or girls or LOLs or cats, your Facebook page / Tumblr / Pinterest can attract a strong community. And yes, even if you are a pharmaceutical company.
How? Here’s the recipe:
Useful links and info + practical advices + healthy recipes and tips for a healthier lifestyle + a forum-like place in which the company and the consumers converse + YOUR PERSONAL TWIST
What about the twist? Think for instance about medicine in art. Even more specific: let’s consider the concept of pharmacy in art.
Here’s a just a few examples:
Readymades of Marcel Duchamp / Pharmacy (Pharmacie) / 1914
‘Gouache on chromolithograph of a scene with bare trees and a winding stream to which he added two dots of watercolor, red and green, like the colored liquids in a pharmacy.’
Joseph Cornell / Pharmacy
Joseph Cornell (1903-1972) Pharmacy typed and dated ‘Joseph Cornell 1943’ (on a paper label affixed to the inside) wood box construction — printed paper, colored sand, colored foil, sulfur, feathers, seashells, butterfly, aluminum foil, fiber, wood shavings, copper wire, fruit pits, water, gold paint, cork, water, dried leaves and found objects 15¼ x 12 x 3 1/8 in. (38.7 x 30.5 x 7.9 cm.) Executed in 1943.’
If you have a spare $4 million in your right pocket, head here to buy it: http://www.christies.com/lotfinder/sculptures-statues-figures/joseph-cornell-pharmacy-5147472-details.aspx
Damien Hirst / Pharmacy / 1992
From the Tate’s website: ‘For Hirst medicine, like art, provides a belief system which is both seductive and illusory. He has commented: ‘I can’t understand why some people believe completely in medicine and not in art, without questioning either’ (quoted in Damien Hirst, p.9). By reproducing the area of a pharmacy the public is normally denied access to in a highly aestheticised context, Hirst has created a kind of temple to modern medicine, ironically centred around an agent of death (the insect-o-cutor). Offering endless rows of palliative hopes for a diseased cultural body, Hirst’s Pharmacy could be seen as a representation of the multiple range of philosophies, theories and belief systems available as possible means of structuring and redeeming a life. Like medicine, however, these attempts to think a way around death are eternally doomed to failure.’
WARNING! The following example should be taken as a mere case of pharmacy-themed art, and it shouldn’t be used, for obvious reasons (customers looking for medicines online don’t really want to see posts about drug abuse, addiction and sad stories of troubled pop stars).
Jason Mecier / Pill Portraits
Pharmacy: From Old French farmacie (modern French pharmacie), from Medieval Latin pharmacia, from Ancient Greek φαρμακεία (pharmakeia, “the use of drugs”), from φάρμακον (pharmakon, “a drug, charm, enchantment”), from Ancient Greek φαρμακίς (pharmakis, “witch”).
Lots of celebrities have problems with drugs. Everybody knows it. American artist Jason Mecier created a series of interesting celebrity mosaic-portraits using coloured prescription pills.
Stay tuned for Part 2.
‘Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.’
‘Manchester United?’ said Michael Jackson, after watching a football match with Mohamed Fayed at Fulham in 1999. ‘I don’t know them. How much are they?’
- We look at how #influencermarketing will evolve over the next year and offer up some advice for #agencies, #brands… twitter.com/i/web/status/9… 1 month ago
- New site for our friends @iiuvo 👌 - #webdesign #digitalagency #creativeagency #fashion #fragrance #design #minimal… twitter.com/i/web/status/8… 6 months ago
- When real life starts to resemble CGI 🤔 - #whatisreal #marketing #digitalmarketing #existentialcrisis #athletics https://t.co/ifss4iv2zw 6 months ago
- Went to the Scottish island of Bute. Unfortunately it turned out someone had already thought of the strap line "But… twitter.com/i/web/status/8… 6 months ago
- A look at our obsession with #lifestyle #brands and the cultural construction of identity: bit.ly/2we8lF1 6 months ago
- Pleased to see two of our favourite beauty clients @MillerHarris and #AlmoraBotanica featured in this week's… twitter.com/i/web/status/8… 6 months ago
- Christmas eCommerce: Keep it merry and stress-free!
- The future of social media? Look at dating sites. No, seriously.
- Brand Relaunch inferno / feat. Tesco, NME, Siemens, and VOV.
- 3 reasons we are VERY excited this week – Featuring the app that will change EVERYTHING FOREVER!
- Internet Obsessions: pets (not only cats!), money, and Beyoncé & Jay-Z.