Now that we have your attention, we would like to say that said app is great, although we really don’t know if it will change everything forever. But yeah, it’s a great app.
So the new iPhone came out, gazillion Apple fans queuing for hours outside the Regent Street store, excitement and confetti everywhere, Samsung ripping off Apple again – see below – and so on and so forth.
But we are excited for other reasons. First and foremost, the app in the title: PicPlayPost. CNET says: ‘Finally, a photo-framing app that stands out. PicPlayPost offers video integration in an otherwise photo-only app-frame landscape, complete with sequential and simultaneous playback along with other unique features.’
Wow. And I mean, WOW! We all know video is something that still doesn’t quite appeal to the average user – unless it’s about cats or it’s something like the latest Masterpiece from Chanel, which cost gazillions to produce, anyway. With this app, things could change for good, as it allows you to feature photos and videos at the same time. See the example below.
Now imagine a brand using this thing, for Paris Fashion Week: a video from the runway, a full body picture showing the product and another picture of La Tour Eiffel – or something less obvious, but you get the point.
The second reason why we are as excited as a man who just found a forgotten Picasso under his bed, is that we are going to take care of the social media presence of a huge brand. We can’t say much at the moment…Stay tuned for more, folks!
The third reason? Oh, well, nothing…it’s just that one of our projects has been featured on http://www.webdesignserved.com/. Yep.
What do you think?
Luxury property developers online / Here’s why a stock photo of a cute young lady barefoot on an expensive sofa in an over-the-top living room is not enough.
So, you’ve got your cool new user-friendly website, designed by the hip agency in East London. It features Young Beautiful Woman Smiling To Herself In Mirror Stock Photos ©, and top-of-the-line SEO-boosting content, all groomed with terms such as “passionate”, “inspirational”, “visionary”, “forward-thinking”, “multi-award winning”, “hands-on-approach”, “in-house expertise” and “exceptional end results”. You also have a “creative” section, a real must-have, nowadays. One of your clients is the Saudi Arabian Royal family – perfect. Moreover, you have a Facebook page in which you paste relevant links, five times a week, and a Twitter account, because your PR lady told you it’s MANDATORY to have one.
Is it enough?
Nope, because you still missing one, simple, but crucial point: you sell experiences, not just an expensive bunch of bricks.
Therefore, remember: LIFESTYLE is the key concept.
Here’s a few things you might want to consider.
You should have a blog
First of all, a blog is better than a Facebook page for SEO, offers better conversion tracking, and a longer shelf life. A well-written blog really shows that expertise you are bragging about. It proves you know the score, and that you are an authority in your industry. It can even be a good read, for the potential client, the aspirational one, and even for the one who doesn’t have two pennies to rub together, but still likes to snoop around grand mansions.
Here is a good example of a sweet blog that features music, street art and other interesting topics, and doesn’t just talk about ‘why you should choose us’ (link: http://londonewcastle.com/blog/)
Pinterest, what a great tool! Use it well, and it will help you create and communicate a complex message. Global luxury asset broker and concierge service provider GC Privé have a seriously cool Pinterest account, featuring lifestyle-centred boards – such as this one, in which you’ll find useful tips for a swell night out in the Big Smoke.
Instagram the Hell out of it!
Yes, put your expensive iPhone to good use: download Instagram, take a gazillion pictures, and share them everywhere. Once again, it’s not just about bedrooms and kitchens, it’s about LIFESTYLE. Therefore, I expect to see places, food, travels and cocktails. The guys at Adelto are doing a good job, get inspired by their snapshots.
‘Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.’
‘Manchester United?’ said Michael Jackson, after watching a football match with Mohamed Fayed at Fulham in 1999. ‘I don’t know them. How much are they?’
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