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The future of social media? Look at dating sites. No, seriously.

The future of social media, in my humble opinion, rests in the following key concepts:

• Customisation (of products, experiences, services)
• Niche
• Tailor-made and personalised options

These points can be seen already on dating sites. Dating sites will give you a forecast of what the future of social media look like. Yep.

From Match.com to Badoo and OkCupid, we’ve seen them all, from ‘Sweet girl looking for Mr. Nice Guy for serious relationship. Must love cats and cupcakes’ to ‘Let’s get smashed together!’, and so on and so forth.

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We’ve seen also people documenting and collecting evidence for the future generations – look at this: ’26 Completely Unexplainable Dating Site Pictures’.

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Then we saw things turning into something more specific. Not just person seeks person, but more niche, “spacialised” kind of sites.
Dating sites for “attractive, wealthy and desirable people” (http://sugardaddie.com/), dog owners (http://www.doggydate.com/), young, educated – and maybe a bit pretentious… – professionals (Guardian Soulmates), guys looking for “cougars”, and vice versa – here’s the meaning of cougar, if you don’t know it, according to a popular dictionary: /ˈkuːgə/ noun 1. North American term for puma. 2. Informal – an older woman seeking a sexual relationship with a younger man.

Date a hipsterdate a hippiedate a emo, or a goth, or a girl that is spending time in jail, you can really find anything and everything, nowadays.

And, finally, the project everybody’s talking about – Carrot Dating.

As reported by Mashable: ‘Carrot Dating App Lets You Bribe Your Way Onto Dates’.

Here’s what the website says:

‘GIFTS = DATES

Messaging may get her interested, but bribery will get you a date. Don’t waste time contacting countless singles in hopes that one will say “yes.” The Carrot Dating app gives you the power to date your first choice, not settle for only the ones who replied.

Gifts are the greatest “ice breaker.” Carrot Dating turns “fat chance” into “why not?” From flowers to jewelry, there’s a bribe for everyone’s budget. You can have anyone! All you have to do is dangle the right carrot.’

carrotdating

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Photo sources: Carrot Dating, Badoo, BuzzFeed

3 reasons we are VERY excited this week – Featuring the app that will change EVERYTHING FOREVER!

Now that we have your attention, we would like to say that said app is great, although we really don’t know if it will change everything forever. But yeah, it’s a great app.

So the new iPhone came out, gazillion Apple fans queuing for hours outside the Regent Street store, excitement and confetti everywhere, Samsung ripping off Apple again – see below – and so on and so forth.

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But we are excited for other reasons. First and foremost, the app in the title: PicPlayPost. CNET says: ‘Finally, a photo-framing app that stands out. PicPlayPost offers video integration in an otherwise photo-only app-frame landscape, complete with sequential and simultaneous playback along with other unique features.’

Wow. And I mean, WOW! We all know video is something that still doesn’t quite appeal to the average user – unless it’s about cats or it’s something like the latest Masterpiece from Chanel, which cost gazillions to produce, anyway. With this app, things could change for good, as it allows you to feature photos and videos at the same time. See the example below.

A post shared by @thin_red_line on

Now imagine a brand using this thing, for Paris Fashion Week: a video from the runway, a full body picture showing the product and another picture of La Tour Eiffel – or something less obvious, but you get the point.

The second reason why we are as excited as a man who just found a forgotten Picasso under his bed, is that we are going to take care of the social media presence of a huge brand. We can’t say much at the moment…Stay tuned for more, folks!

The third reason? Oh, well, nothing…it’s just that one of our projects has been featured on http://www.webdesignserved.com/. Yep.

webdesignserved

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Witty Twitter Wars / Feat. Apple, Lotus, the Royal Family and toilet paper.

‘What do Nokia and Denny’s have in common? Apple envy’, says an article on The Verge. As usual, when Apple launches a new product, the hype level goes through the roof, and, after what we can call the “Oreo Effect”, brands started to react quickly on social media channels, trying to ride the wave and win the users’ attention.

There you go, then, with Nokia, Motorola, HTC, Windows Phone and the rest of them, trying to come up with a funny response to the Apple event.

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Even brands that have nothing to do with technology join the Conga line. Here you can see McDonald’s and Kit Kat’s version.

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And here’s one of Kit Kat’s recent tweets, showing how Twitter is becoming the wittiest, fastest and – maybe – smartest social network around.

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Even when good taste is kind of lacking, somehow.

Examples? Charmin, always talking about, well…things with a bathroom-related twist, like they did for the birth of little Prince George.

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And, last but not least, yesterday’s Masterpiece. Raikkonen leaves Lotus for Ferrari, and, as Metro reports, ‘Following the announcement, the British-based outfit tweeted a picture of two bunnies getting busy (we’ve decided not to show you the rampant rabbits…use your imagination if you really want to), accompanied by the message: ‘So Kimi is off to Ferrari for 2014; it hurts a little bit… #F1 #Raikkonen’

We decide to show the bunnies, by the way.

lotus

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Photo sources: Twitter, Kit Kat (http://www.kitkat.com/#/home)

Is Facebook doomed? We still have Instagram. And Zuckerberg still has us by the #balls.

The Guardian, Monday 29 April 2013: ‘In the last month, the world’s largest social network has lost 6m US visitors, a 4% fall, according to analysis firm SocialBakers. In the UK, 1.4m fewer users checked in last month, a fall of 4.5%. The declines are sustained. In the last six months, Facebook has lost nearly 9m monthly visitors in the US and 2m in the UK.

Users are also switching off in Canada, Spain, France, Germany and Japan, where Facebook has some of its biggest followings. A spokeswoman for Facebook declined to comment.’

Is Facebook doomed? Maybe. And more or less everyone is celebrating the fact. Facebook has become an unstoppable juggernaut, a gigantic Moloch that swallows everything everyone ever did, said, lived. Even worse: it has become something nobody likes, but has to live with, for some strange reason. But there is at least one person that doesn’t care too much about it, and that’s Mr. Evil Baphomet Behemoth Lucifer Mark Elliot Zuckerberg. In fact, he’s having a right laugh, for a simple reason: he bought Instagram, some time ago, and, while everybody was going “WTF??”, we said the move was genius (‘Three good reasons why Facebook bought Instagram’).

Look at the comments below. Now, the same people are taking pictures of #food on Instagram, like there’s no tomorrow.

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Yes, Instagram is where all the users Facebook is losing are going to, at the moment. And that moment is going to last for a good while, for a few reasons:

1. The present of the Internet is image-based. Nobody want to read stuff online anymore, unless it is relevant – i.e. The Economist and BuzzFeed GOOD, your status about how you are fed up with the weather in London BAD. Moreover, “A picture is worth a thousand words” and blah blah blah.

2. Video is the future, folks.

3. Mobile is the future, kids. And Facebook for mobile is just crap.

4. It’s addictive. Yes, Instagram is bloody addictive.

5. There a shift from “curator” to “creator”. And, if you still really want to be a curator, then go for Tumblr.

6. Instagram doesn’t bother you with ads, it’s simple – although many features could be changed and make it work – it’s still yours, you don’t have to pay to have to reach users with your posts, and your mother is not using it – yet.

When it comes to Gen Y, there’s a great article on Mashable, written by a 13 year old kid, that explains the situation: ‘I’m 13 and None of My Friends Use Facebook’. For the rest of us ex-kids, just consider this: when your friend who had a BlackBerry until two months ago finally gets an iPhone and start taking pictures of cupcakes somewhere in West London, then you know everybody is moving to Instagram.

 

Finally, here’s the top 3 Instagram situations of the week.

A bored 50 Cent claims he’s the “coolest man alive”.

50cent

@mrpimpgoodgame’s collection of selfies.

mrpimp

And Miley Cyrus’ Photoshop Fail.

miley_cyrus

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

The End of Everything / Footballers on Instagram, $38,000 designer bags, extreme luxury and tigers in Dubai.

‘You see it’s broke nigga racism

That’s that “Don’t touch anything in the store”

And this rich nigga racism

That’s that “Come in, please buy more”

“What you want, a Bentley? Fur coat? A diamond chain?

All you blacks want all the same things”

Used to only be niggas, now everybody playing

Spending everything on Alexander Wang

New Slaves’

Kanye West / “New Slaves”

 

‘I just talked to Jesus

He said, “What up Yeezus?”

I said, “Shit I’m chilling

Trying to stack these millions”

I know he the most high

But I am a close high

Mi casa, su casa

That’s our cosa nostra

I am a god

I am a god

I am a god’

Kanye West / “I Am a God” (featuring God)

I will almost copy and paste the following article – by Colin McDowell, posted on The Business of Fashion’s website – in its entirety, as it is too bloody good:

‘Following news that a shop assistant in Zurich refused to let Oprah Winfrey examine a $38,000 black bag, Colin McDowell says astronomically priced products are emblematic of exactly what’s wrong with the fashion business.’

‘LONDON, United Kingdom — Historians take pleasure in giving portmanteau names to periods: The Age of Elegance; The Dawn of Civilisation; The Gilded Age. It is interesting to imagine what, in the future, will be the title given to today’s fashion period. Guilt and Greed, perhaps? The Death of Taste? I would suggest it could best be summed up as The Age of Irresponsible Excess.

To illustrate what I mean, take the recent little vignette that played out in Switzerland, starring Oprah Winfrey. In a Zurich shop, the American media icon expressed interest in a $38,000 black bag, displayed in a locked showcase. A shop assistant refused to get it out of its case to let her properly examine it. Oprah (who is estimated to have earned $77 million last year alone) was informed that it was too expensive for her and after a few more requests and refusals, she left. Many will agree with her assumption that she, an African American woman, was a victim of prejudice, and they could well be right. (My note: read again the lyrics to “New Slaves”)

Racial prejudice is intolerable to all civilised people and it is right that it should be rigorously questioned and examined. But what has not been questioned or examined in this particular case is something which should shock and appal all right-minded people. And that is the price asked for the bag. What an affront to society and civilisation it presents. Above all, it is a shocking indictment of the mindless greed of the higher echelons of the fashion industry and the way in which it has corrupted certain areas of society. Astronomically priced products are designed not to shock, but to excite a customer sufficiently to be determined to buy them.

To me this is exactly what has gone wrong with the fashion business. A spat between a designer and a journalist, like the one between Hedi Slimane and Cathy Horyn, is demeaning and embarrassing, but the “Oprah Bag” question is infinitely more important and should outrage us all. Can we really have respect for an industry that sells handbags for $38,000?

Read the rest here: http://bit.ly/14NA5S2

So, while Kanye raps about the excess of contemporary society, the noveau riche disease and the God complex of the wealthy and tasteless, many still worship money and shamelessly show off their possessions, despite a universal grim economic situation.

Have we lost the plot? Yes.

russian

Do you remember the ‘Rich Kids of Instagram’? if you don’t, check the following photos and the Tumblr. It will become a reality TV show, according to Mashable.

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Other similar cases include ‘Arab kids of instagram’.

arab2 arab3 arabkidsofinstagram

And Rapperz on Instagram.

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Oh, and don’t forget football players showing off on social media.

Here’s Balotelli’s hand.

balo

And Nuri Şahin’s collection of keys.

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Hopefully, Gen Y will save us all – as Noah Kerner in this article posted by Forbes reckons: ‘My generation dreamed of making millions on Wall Street. Today’s young people dream bigger – building startups that change the world. is going for other stuff opposite direction

Or, if the world will not change, at least the filthy rich could use a bit of class, when bragging about their monies. Look at Snoop Lion’s Instagram shot – a sober, subtle image of what being rich and famous is about: travelling in style, with Louis Vuitton gear, while smoking a spliff. What else do you need?

snoop

Photo sources: Instagram, Vice (http://www.vice.com/en_uk)

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnovaand “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Digitise property development / Here’s how to inspire, inform and seduce your audience.

We work with property developers, architects and interior designers. Funnily enough, even though they are not accountants, sometimes our clients struggle to find inspiring things to post on their blogs, Pinterest boards and Facebook pages.

There are a couple of bad things about the Internet – too many cats and Rihanna wannabes – but there is this great, mind-blowing thing: anything you can think of (and beyond) is online.

Therefore stop saying you are short of ideas, and focus on the following tasks:

  • Inspire me
  • Inform and entertain
  • Seduce me

Inspire me.

And show you know what you are talking about. Are you an architect? Go on Tumblr, click on “Find blogs” and get lost in a sea of blogs dedicated to any kind of porn, from cabins to bricks. Or just type “fireplace” on Pinterest, and see where it will bring you.

Cabin porn, on Tumblr.

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Fireplace porn, a Pinterest board by Eva Lichner.

fireplaces

Inform and entertain.

Images are powerful, but reading about architects, buildings and typography and “collections of collections” is pretty cool, too.

Check Design Oberver’s blog, and their Facebook page.

designoberver

Seduce me.

Do it with photography, or, even better, video. Like this one. Pure architecture porn. Oh Lord, it’s getting hot in here…

http://vimeo.com/7809605#

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

What is Myspace Tom doing nowadays? Nothing! He’s still better than Mark “Insipid” Zuckerberg, though.

This is Tom Anderson. You probably remember him from back in the day, when he was everybody’s friend on MySpace. They used to call him “Tom from Myspace”, or “Myspace Tom”.

myspacetom

What happened to him? Not much. He sold Myspace to News Corp. for $580 million, and after that, the Dolce Vita began. Tom travels, Tom has a laugh, Tom takes a gazillion photos a day, Tom tweets, Instagrams, Google+es, and even Facebooks. The End. Haterz gona hate, as usual, so sometimes people get mad and say bad things about good ol’ Myspace Tom. He fires back.

tom-anderson-twitter-troll-smackdown-500x458

More insults coming in 3…2…1, there you go: Sam from Gizmodo says: ‘MySpace Tom Is a Prick’ 

The post is quite interesting, and Sam sounds very excited about the issue: ‘Remember MySpace? No, not the new one, but the old, horrible one, the acne of the Internet, the one with Tom’s dumb face plastered across it? Ever wonder what happened to him? He makes fun of regular people on Twitter.’

More bad words about Tom, and then the friendly advice: ‘Listen Tom: it’s cool that you spray painted a turd to look like gold and sold it to a senile Australian man for half a billion dollars. Good on you. But part of being a lucky, rich guy who is set for life because of ordinary people means not making fun of ordinary people.’

People insult him everywhere, jokes and memes appear overnight, he’s a laughing stock of the Internet. Everywhere.

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FBtom

Even Urban Dictionary features Tom. Check it out: http://tinyurl.com/nvsuvghOne of the article says: ‘Myspace Tom – The guy who made the horror of Myspace. “Hey, I’m Tom, and I ruined millions of lives. THX.”

A few years ago, Tom was everybody’s friend. Now he’s alone.

Jasmine Gardner writes on the Evening Standard: ‘I deleted my (Myspace) account years ago. To be embarrassingly honest, I was more of a Bebo girl. MySpace Tom wasn’t my best mate.’ ‘Although these days he has retired on his millions, is holidaying in Hawaii (according to Twitter, where he is more active) and dabbling in photography, he still has his old profile pic because, as he tweeted: “If I used a new pic it would break the Internet; my pic has been viewed more than the mona lisa bitch.”’

Poor Myspace Tom. Nobody likes him. And he don’t care. 

And you know what? I kind of like him, as I will never understand why millionaires still work 27 hours a day, when life is about being happy, seeing places, spending time with the people you love, and trying to be a better man, father, and terrestrian. Moreover, the guy who changed the way people interact through technology shows us how to use social media in order to tell a story and to engage with his followers. Win.

Who else is doing that? David “Boring” Karp, or Mark “Insipid” Zuckerberg and his wife Priscilla “Uninteresting” Chan, posting pictures of their monotonous puppy? Come on now, kids.

By the way, check Tom’s Instagram: http://instagram.com/myspacetom

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Enjoy some sweet photos on his Facebook account: https://www.facebook.com/myspacetom

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He even uses Google+! One of their fifteen active users…(https://plus.google.com/+myspacetom/posts)

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What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Instagram Video, Vine, and Other Animals: The Beginning of the Video Era?

“Cinema is the most beautiful fraud in the world.”

Jean-Luc Godard

Although YouTube is definitely one of the most popular things on the Internet, it still looks like the average social media user prefers still images. In fact, the most effective way to get “likes” and “shares” and the rest on Facebook, right now, is by using the good ol’ artwork/image + copy combo.

But now things are going to change for good. If you were stuck in a cabin in Hammerfest, Norway, in the last four days, then you probably don’t know that we now have Instagram Video. Yep. It’s kinda similar to like Vine, which belongs to Twitter, which is Facebook’s worst enemy, nowadays, which means Zuckerberg wants to take over the Internet and get richer then Donald Duck, Donald Trump and Donald Glover put together. Anyway, here’s an article explaining how the Instagram Video vs Vine works.

When it comes to Vine, a few brands/companies are already producing seriously cool things. Wired is one of them.

wiredvine
General Electric, as usual, plays with science and turbines like nobody else.

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Oreo’s videos are sweet, too.

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A handful of brands already started using Instagram Video, as well. Here’s the omnipresent Burberry.

A glimpse behind the scenes of the #Burberry Prorsum Menswear Spring/Summer 2014 show, #London

A post shared by Burberry (@burberry) on

General Electric, again.

And Michael Kors.

Michael Kors meets @Instagram video. So excited! #InstaKors #congrats

A post shared by Michael Kors (@michaelkors) on

So, what does it all mean, in a nutshell? We don’t know yet. Mashable’s Lance Ulanoff implores ‘Instagram Video: Don’t Make Me Love You’ as he likes Vine but – reluctantly – recognises Instagram Video’s massive potential.
Another article reports that the guys at Vine are well aware of the competitor’s power, therefore “One day before rival Facebook is rumored to announce a Vine competitor, employees of Twitter’s video-sharing service teased several of its new features.” Meanwhile, some analysts warn: ‘Get Ready For TV-Like Ads On Facebook (Eventually) As Video Comes To Instagram.’

The bottom line is, anyway, that things are going to change, once again, and I personally think that video will now become something we have to deal with every day. Finally.

Think about the potentialities of the medium, for brands:

  • Events can be shown and shared through moving image; see fashion shows, gigs, vernissages and the rest.
  • Teasers can be used in order to create suspense for a new product or event coming up.
  • Storytelling is better with video, as the medium is psychologically more engaging and captivating.
  • It’s easier to communicate brand identity and values, with video.

What do you think?
London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Burberry Kisses VS Send your Kiss! Caresse by L’Oréal. Stolen Kisses?

Burberry has done something pretty cool, again. When it comes to social media – among other things – the brand is always definitely ahead of the game.

From The Next Web: ‘Kissing online: Google and Burberry let you send a personalized smooch to a loved one.

Kissing someone across the globe has never been more real. With Burberry and Google’s newly-launched sweet little idea to spread some love across the globe in a more personalized way, you get your own kiss imprint to send on to your loved ones (say goodbye to generic images of a kiss!).’

Simply go to Burberry Kisses to send a letter sealed with your kiss. Once there, capture your kiss – or do it on your iPhone, by caressing the screen with your lips, for instance – and some lucky girl/boy will see your love fly away to reach her/him.

Here’s the YouTube video that explains how things work.

But there is a tiny detail. Have a look at the comments to the post on The Next Web, and you will notice that some user posted a link to a very very very similar experiment: Send your Kiss! Caresse by L’Oréal.

Here’s a screenshot.

l'oreal_kiss

A post about it, written a few months ago, by CREAM.

And the video.

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

SADvertising / Three sad, bad and/or depressing ads, feat. Timberland, McDonald’s and – yep, again – Chanel and Brad Pitt.

I was trying to find something uplifting and inspirational on the Internet, you know, one of those motivational things like “Hell Yeah It’s Friday!” that make us smile and think that everything is going to be fine because the weekend is here and friends are coming over and beers are going to fly and cats are all over the place, but for some strange reason, Twisted Sister Serendipity brought me to the Wasteland of Depressing Ads.

Here’s a fine selection of ads gone wrong.

I found this on Business Insider Australia: ‘McDonald’s In Australia Just Released A Series Of Really Depressing Ads’

mcdonaldsdepressingad

(image courtesy of Business Insider Australia)

Then this appeared in my Facebook feed, and I felt even more depressed.

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(image courtesy of Ads of the World)

Dulcis in fundo (last but not least, that is) while I was about to publish this post, my eye fell on the last article, featuring Brad Pitt (and his empty eyes) for Chanel, next to a pile of rubbish.

chanel_catford

(image courtesy of the Internet)

Happy weekend.

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.