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Brand Relaunch inferno / feat. Tesco, NME, Siemens, and VOV.

Some are changing their look, some are just going for a session at the beauty parlour, some are coming back after years in the closet – it looks like recently the word has been “relaunch”, for a lot of brands, though.

Voilà les news:

From MediaTel: ‘IPC Media has announced a ‘major redevelopment’ of popular title NME, which is set to relaunch on 9th October.

Under editor Mike Williams, changes include a redesigned logo, a greater Radar section both in print and online, new franchises and an enhanced ‘reviews’ section.

The magazine currently boasts a global audience of 3.4 million every week, and Williams commented that it is ‘vitally important’ for NME to continue to push things forward and innovate.’



From Sky News: ‘Supermarket giant Tesco has relaunched its premium food brand for the first time in 15 years, as it tries to stem a slump in profit.

The new lines have been released just days after it revealed a 23.5% pre-tax profit plunge in its half-year result.

Britain’s biggest retailer said the update to its ‘Tesco finest’ food lines will include 400 new products, with 75% of the 1,500 product range being either new or improved.’


From Marketwired: ‘SUNNYVALE, CA- (Marketwired – Oct 7, 2013) – Eastwick, a leading independent strategic communications firm focused on technology, today announced that Siemens Enterprise Communications has selected the agency to lead the earned and social media programs as well as content and messaging strategy for the company as it moves toward a major rebranding and relaunch. Unveiling of the new brand and new name will take place during a global online broadcast event on October 15, 2013.

Siemens Enterprise Communications, a leading global provider of unified communications solutions, has garnered significant industry interest over past months with their announcement of Project Ansible, a visionary real-time collaboration and communications platform bringing together voice, video, social media and search into a smart, seamless, intuitive enterprise experience.’

About time!


And, last but not least, Italy’s most famous egg nog is back in business!

The history (from the new website – in 1845 ‘Gian Battista Pezziol decides to use the yolks, mixing them with Marsala wine, sugar and lots of LOVE, in order to create a liquor with a natural and simple recipe, which he will call “Vovi“ (“eggs”, in Venetian language). Pretty soon the liquor became a hit, crossed the borders of Veneto, and changed name: VOV. Still, to this day, all over the place, the name stands for the REAL egg-based liquor.’

Whole Lotta VOV!

The website is quite fresh and proudly made by, well, us. Yeah.


What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Photo sources: NME, Wikipedia & Appnova

Web Design Now / Digitise EVERYTHING. Even Uselessness.

‘All art is quite useless.’

‘It is a very sad thing that nowadays there is so little useless information.’

Oscar Wilde

There are plenty of useless things in the world, in our lives, on our walls, in our pockets, in and on our heads, in supermarkets, elevators, fridges, cars and museums.

Here is a very short list of useless things I can think of off the top of my head: Segways, Pizza Cones, Animal Paper Clips, Socktopus, lists of useless things, a pen that doesn’t work, solar-powered flashlight, water-proof teabag, 4 Non Blondes, and the thing you see below.


On the other hand, our mission is to digitise everything. Even usefulness. And it can be rather beautiful, when translated into digital forms.

Appnova digitised drink brands, luxury brands, beauty, finance, sounds, colours, experiences and more, therefore we understand how paramount the concept is nowadays.

But, personally, I never thought I could be so amazed by such digital uselessness.

If the Earth were 100 pixels wide…

Here I am, though, spending hours floating in space. Because if we see it on a computer screen, suddenly even the unfathomable infinity of the Universe makes sense. The bizarre paradoxes of modern life.



Digitise the noise of the coffee shop.

Remember than movie in which a guy from New York goes to a quiet place, and brings with him a tape with traffic and police sirens sounds, as the silence of the rural area makes him freak out? Here’s something similar.

‘Research shows it’s pretty hard to be creative in a quiet space.

And a loud workplace can be frustrating and distracting.

But, the mix of calm and commotion in an environment like a coffee house is proven to be just what you need to get those creative juices flowing.

Our team has delivered the vibe of a coffee shop right to your desktop, which means when your workspace just isn’t quite cutting it, we’ve got you covered.

Coffitivity Enough noise to work.’



Digitise serendipity.

According to Wikipedia, ‘Serendipity means a “happy accident” or “pleasant surprise”; specifically, the accident of finding something good or useful while not specifically searching for it.’

Welcome the the Uselessweb. Be ready to spend your long weekend looking at useless stuff. Genius.



What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Just another boring day at the office…

Made In Chelsea star Binky Felstead painting our social media Ringmaster’s nails.

We are working on a new project…more to come, stay tuned!


We asked Google “What is luxury?” – Part 2. Gentlemen, Dandies, and Roberto Cavalli.

‘Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.’

Coco Chanel

‘Manchester United?’ said Michael Jackson, after watching a football match with Mohamed Fayed at Fulham in 1999. ‘I don’t know them. How much are they?’

Read More…