SADvertising / Three sad, bad and/or depressing ads, feat. Timberland, McDonald’s and – yep, again – Chanel and Brad Pitt.
I was trying to find something uplifting and inspirational on the Internet, you know, one of those motivational things like “Hell Yeah It’s Friday!” that make us smile and think that everything is going to be fine because the weekend is here and friends are coming over and beers are going to fly and cats are all over the place, but for some strange reason, Twisted Sister Serendipity brought me to the Wasteland of Depressing Ads.
Here’s a fine selection of ads gone wrong.
I found this on Business Insider Australia: ‘McDonald’s In Australia Just Released A Series Of Really Depressing Ads’
(image courtesy of Business Insider Australia)
Then this appeared in my Facebook feed, and I felt even more depressed.
(image courtesy of Ads of the World)
Dulcis in fundo (last but not least, that is) while I was about to publish this post, my eye fell on the last article, featuring Brad Pitt (and his empty eyes) for Chanel, next to a pile of rubbish.
(image courtesy of the Internet)
What do you think?
The power of words in the World 2.0 / Feat. Waterstone’s, Burberry, looting crisps and CHAOS by Sylvester Stallone.
Words are extremely powerful, everybody knows that; think of Jesus, Martin Luther King, Jr, ‘Keep Calm and Carry On’, ‘Speaking words of wisdom, let it be’ and so on and so forth.
Words are your brand’s philosophy and identity made sound, but a great deal of companies forget it, very often. Lots of them struggle with language, or use the same vocabulary, mostly made of five words: Stunning, Gorgeous, Lovely, Exclusive, Spotted. Boring, boring, boring, boring. Boring. In other occasions, they simply don’t care, as long as they have some halfway decent copy, they think the product will take care of the rest; but imagine Burberry’s Twitter account going: ‘Yeh we fink r sales are da shiznit init? LOL’. Right, it would look weird.
Now, here’s someone who knows how to use words, whether it’s an in-store pun, a billboard at Camden Town tube station, or on social media. Not surprisingly, they sell books.
Foreword – remember the London riots, in 2011? The city was burning, madness and despair in the streets. In certain areas, every shop was being looted. I mean EVERY shop. In fact, the kids were so desperate to nick stuff, they even looted Poundland (in the image below, you can see a young lady running away with £3 worth of crisps).
EVERY shop was pillaged, then, but one: Watersone’s.
From The Guardian: ‘Reading the riot acts: why wasn’t Waterstone’s looted?’
London Evening Standard might know the answer: ‘The shop that no rioter wanted to loot… because it sells books’
‘On the worst night of London rioting almost every shop in Clapham Junction was ransacked – except one. The bookshop.’
Someone with basic Photoshop skills tried to manipulate the situation, but the results were quite poor.
Jokes aside, the guys at Waterstone’s reacted the best way ever: with irony, wittiness, and bright words:
They were not new to this. Check the following tweets.
And the in-store jokes.
And, last but not least, this billboard I spotted the other day at some tube station. Aesthetically speaking, it is indeed one of the worst looking billboards ever (together with CHAOS by Sylvester Stallone, pictured below): mainly black, no attractive women featured, no images. Still, a great piece of advertising.
The result is an increase in buzz, brand awareness, virality and, ultimately, sales. GENIUS.
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