Tag Archive | Ecommerce

Web Design Now / Digitise EVERYTHING. Even Uselessness.

‘All art is quite useless.’

‘It is a very sad thing that nowadays there is so little useless information.’

Oscar Wilde

There are plenty of useless things in the world, in our lives, on our walls, in our pockets, in and on our heads, in supermarkets, elevators, fridges, cars and museums.

Here is a very short list of useless things I can think of off the top of my head: Segways, Pizza Cones, Animal Paper Clips, Socktopus, lists of useless things, a pen that doesn’t work, solar-powered flashlight, water-proof teabag, 4 Non Blondes, and the thing you see below.


On the other hand, our mission is to digitise everything. Even usefulness. And it can be rather beautiful, when translated into digital forms.

Appnova digitised drink brands, luxury brands, beauty, finance, sounds, colours, experiences and more, therefore we understand how paramount the concept is nowadays.

But, personally, I never thought I could be so amazed by such digital uselessness.

If the Earth were 100 pixels wide…

Here I am, though, spending hours floating in space. Because if we see it on a computer screen, suddenly even the unfathomable infinity of the Universe makes sense. The bizarre paradoxes of modern life.



Digitise the noise of the coffee shop.

Remember than movie in which a guy from New York goes to a quiet place, and brings with him a tape with traffic and police sirens sounds, as the silence of the rural area makes him freak out? Here’s something similar.

‘Research shows it’s pretty hard to be creative in a quiet space.

And a loud workplace can be frustrating and distracting.

But, the mix of calm and commotion in an environment like a coffee house is proven to be just what you need to get those creative juices flowing.

Our team has delivered the vibe of a coffee shop right to your desktop, which means when your workspace just isn’t quite cutting it, we’ve got you covered.

Coffitivity Enough noise to work.’



Digitise serendipity.

According to Wikipedia, ‘Serendipity means a “happy accident” or “pleasant surprise”; specifically, the accident of finding something good or useful while not specifically searching for it.’

Welcome the the Uselessweb. Be ready to spend your long weekend looking at useless stuff. Genius.



What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Here’s Why Online Concept Stores Should Have A Music Player / feat. Colette, Google, Spotify, and Friedrich Nietzsche.

“Without music, life would be a mistake.”

Friedrich Nietzsche


Spotify hit 6 million users a month ago, SoundCloud is expanding and getting stronger, and, in very recent news, we saw that Google is about to launch Google Play Music All Access (read more here: http://techcrunch.com/2013/05/15/google-play-music-all-access/)


We listen to music everywhere, at all times, we dance to it and walk to it, changing the pace according to the tempo, our personal soundtrack to our personal music video. In other words, music is part and parcel of that cocktail of experiences, colours, sounds, sensations and situations we call “life”, and, consequently, part of a “lifestyle”. Now, we see and hear the word “lifestyle” written and whispered everywhere, but this concept has not yet been digitised in an effective and comprehensive way, from websites to social media, by too many brands.

Especially now that virtually every shop is bragging about being a lifestyle/concept store, the time has finally come to get a music player on your website.


The following concept stores are doing a great job, applying the following equation:

They are authorities + they always propose new and fresh things + they sell a lifestyle, not just mere products + therefore people tend to listen to them + and visit their shops/websites/blogs/etc. in order to get inspired and find new clothes/images/sounds = THEY HAVE A MUSIC PLAYER!

Colette, Paris


Image source https://www.facebook.com/www.colette.fr

10 Corso Como, Milan


Image source http://alliumb.blogspot.co.uk/2012/10/36-hours-in-milan.html

Urban Outfitters


Image source http://www.thedogandwardrobe.com/2012/04/22/the-dog-wardrobe-at-urban-outfitters/

Now, despite the fact that and old but gold article entitled ‘10 Reasons Websites Should Not Play Music’ features some good points, we have to remember the aforementioned equation, and the simple fact that, as usual, if you offer good and sticky content to users, they will be back for more. Therefore, if Colette manages to engage visitors and keep them on the website for longer thanks to their music player, and even make them come back on a regular basis, they will eventually sell more. Easy.


What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Pheed? The opposite of what the world is waiting for. Facebook? It will survive Armageddon.

“There’s a new kid on the block, and boy, the kid is tough” wrote Jack Prelutsky in 1984.

There’s a new kid on the social media block, and boy, the kid is tough. Its name is Pheed, and it’s based around some strong ideas – but are we sure “strong” is better than “smart”, nowadays?

From Mashable: ‘Is there room for another social network? A new startup, Pheed, certainly hopes so.’

Pheed is the ultimate “mashup” of other sites, says Pheed cofounder and CEO O.D. Kobo. Kobo and his team “cherry-picked” what they liked best of their social media predecessors, and left out what bothered them, creating in Kobo’s opinion something both significant and simple.’

‘Pheed’s concept is based on offering premium content. Pheeders have the ability to apply a month subscription fee ($1.99 to $34.99 per month) to their streams or users can charge on a pay-per-view basis ($1.99 to $34.99). Pheed takes 50% the content’s revenue and the user takes the rest.’


Good? Bad? Lol? Will it work? Who knows?


The importance of being specific in social media

In my opinion, the real question is another one: do we really need a new Frankestein-esque social network, sort of hotch-potch of various other platforms?

Or is the world waiting for the opposite, i.e. something specific, with a unique purpose, and/or niche?


Let’s come up with a cheap analysis of what is going on with other popular social media:

Wanna blog?  Go for Tumblr.

Easiest way to share your photos in a matter of seconds? Instagram, hands down.

Feeling the urge to complain about the rude waitress? Tweet it!

Fancy creating a mood board on which you pin the things you like? Would you like to come up with a wish list that defines you as a sophisticated devotee of consumerism? Want to sell and buy special and unusual things? Pinterest and Fancy are your new best friends.


The aforementioned platforms somehow have the monopoly of a specific “social media action”, and they achieved it after noticing that Facebook couldn’t handle all these things at the same time, without looking like a headless chicken.

And now it looks like we are going back to that mess, with Pheed.

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