Tag Archive | Fashion

3 reasons we are VERY excited this week – Featuring the app that will change EVERYTHING FOREVER!

Now that we have your attention, we would like to say that said app is great, although we really don’t know if it will change everything forever. But yeah, it’s a great app.

So the new iPhone came out, gazillion Apple fans queuing for hours outside the Regent Street store, excitement and confetti everywhere, Samsung ripping off Apple again – see below – and so on and so forth.


But we are excited for other reasons. First and foremost, the app in the title: PicPlayPost. CNET says: ‘Finally, a photo-framing app that stands out. PicPlayPost offers video integration in an otherwise photo-only app-frame landscape, complete with sequential and simultaneous playback along with other unique features.’

Wow. And I mean, WOW! We all know video is something that still doesn’t quite appeal to the average user – unless it’s about cats or it’s something like the latest Masterpiece from Chanel, which cost gazillions to produce, anyway. With this app, things could change for good, as it allows you to feature photos and videos at the same time. See the example below.

Now imagine a brand using this thing, for Paris Fashion Week: a video from the runway, a full body picture showing the product and another picture of La Tour Eiffel – or something less obvious, but you get the point.

The second reason why we are as excited as a man who just found a forgotten Picasso under his bed, is that we are going to take care of the social media presence of a huge brand. We can’t say much at the moment…Stay tuned for more, folks!

The third reason? Oh, well, nothing…it’s just that one of our projects has been featured on http://www.webdesignserved.com/. Yep.


What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

The End of Everything / Footballers on Instagram, $38,000 designer bags, extreme luxury and tigers in Dubai.

‘You see it’s broke nigga racism

That’s that “Don’t touch anything in the store”

And this rich nigga racism

That’s that “Come in, please buy more”

“What you want, a Bentley? Fur coat? A diamond chain?

All you blacks want all the same things”

Used to only be niggas, now everybody playing

Spending everything on Alexander Wang

New Slaves’

Kanye West / “New Slaves”


‘I just talked to Jesus

He said, “What up Yeezus?”

I said, “Shit I’m chilling

Trying to stack these millions”

I know he the most high

But I am a close high

Mi casa, su casa

That’s our cosa nostra

I am a god

I am a god

I am a god’

Kanye West / “I Am a God” (featuring God)

I will almost copy and paste the following article – by Colin McDowell, posted on The Business of Fashion’s website – in its entirety, as it is too bloody good:

‘Following news that a shop assistant in Zurich refused to let Oprah Winfrey examine a $38,000 black bag, Colin McDowell says astronomically priced products are emblematic of exactly what’s wrong with the fashion business.’

‘LONDON, United Kingdom — Historians take pleasure in giving portmanteau names to periods: The Age of Elegance; The Dawn of Civilisation; The Gilded Age. It is interesting to imagine what, in the future, will be the title given to today’s fashion period. Guilt and Greed, perhaps? The Death of Taste? I would suggest it could best be summed up as The Age of Irresponsible Excess.

To illustrate what I mean, take the recent little vignette that played out in Switzerland, starring Oprah Winfrey. In a Zurich shop, the American media icon expressed interest in a $38,000 black bag, displayed in a locked showcase. A shop assistant refused to get it out of its case to let her properly examine it. Oprah (who is estimated to have earned $77 million last year alone) was informed that it was too expensive for her and after a few more requests and refusals, she left. Many will agree with her assumption that she, an African American woman, was a victim of prejudice, and they could well be right. (My note: read again the lyrics to “New Slaves”)

Racial prejudice is intolerable to all civilised people and it is right that it should be rigorously questioned and examined. But what has not been questioned or examined in this particular case is something which should shock and appal all right-minded people. And that is the price asked for the bag. What an affront to society and civilisation it presents. Above all, it is a shocking indictment of the mindless greed of the higher echelons of the fashion industry and the way in which it has corrupted certain areas of society. Astronomically priced products are designed not to shock, but to excite a customer sufficiently to be determined to buy them.

To me this is exactly what has gone wrong with the fashion business. A spat between a designer and a journalist, like the one between Hedi Slimane and Cathy Horyn, is demeaning and embarrassing, but the “Oprah Bag” question is infinitely more important and should outrage us all. Can we really have respect for an industry that sells handbags for $38,000?

Read the rest here: http://bit.ly/14NA5S2

So, while Kanye raps about the excess of contemporary society, the noveau riche disease and the God complex of the wealthy and tasteless, many still worship money and shamelessly show off their possessions, despite a universal grim economic situation.

Have we lost the plot? Yes.


Do you remember the ‘Rich Kids of Instagram’? if you don’t, check the following photos and the Tumblr. It will become a reality TV show, according to Mashable.

rkoi1 rkoi2

Other similar cases include ‘Arab kids of instagram’.

arab2 arab3 arabkidsofinstagram

And Rapperz on Instagram.

rapperz2 rapperz3 rapperzoninstagram

Oh, and don’t forget football players showing off on social media.

Here’s Balotelli’s hand.


And Nuri Şahin’s collection of keys.


Hopefully, Gen Y will save us all – as Noah Kerner in this article posted by Forbes reckons: ‘My generation dreamed of making millions on Wall Street. Today’s young people dream bigger – building startups that change the world. is going for other stuff opposite direction

Or, if the world will not change, at least the filthy rich could use a bit of class, when bragging about their monies. Look at Snoop Lion’s Instagram shot – a sober, subtle image of what being rich and famous is about: travelling in style, with Louis Vuitton gear, while smoking a spliff. What else do you need?


Photo sources: Instagram, Vice (http://www.vice.com/en_uk)

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnovaand “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Burberry Kisses VS Send your Kiss! Caresse by L’Oréal. Stolen Kisses?

Burberry has done something pretty cool, again. When it comes to social media – among other things – the brand is always definitely ahead of the game.

From The Next Web: ‘Kissing online: Google and Burberry let you send a personalized smooch to a loved one.

Kissing someone across the globe has never been more real. With Burberry and Google’s newly-launched sweet little idea to spread some love across the globe in a more personalized way, you get your own kiss imprint to send on to your loved ones (say goodbye to generic images of a kiss!).’

Simply go to Burberry Kisses to send a letter sealed with your kiss. Once there, capture your kiss – or do it on your iPhone, by caressing the screen with your lips, for instance – and some lucky girl/boy will see your love fly away to reach her/him.

Here’s the YouTube video that explains how things work.

But there is a tiny detail. Have a look at the comments to the post on The Next Web, and you will notice that some user posted a link to a very very very similar experiment: Send your Kiss! Caresse by L’Oréal.

Here’s a screenshot.


A post about it, written a few months ago, by CREAM.

And the video.

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Has fashion become a senseless circus? Featuring weird ad campaigns, an extra thin Beyoncé and Karl Lagerfeld sporting a yellow safety vest.

Of course you have to consider new markets, BRIC, Russian taste, Chinese future customers, Brazilian trends, you constantly have to astonish and amaze, you need to go weird and arty and cutting-edge, you have to choose the right testimonial but at the same time you have to surprise your fans / followers / afinicionados / clientele, but, seriously, it looks like fashion brands are losing the plot. Big time.

Remember the what-is-going-on-here? Chanel ad starring a confused, mumbling Brad Pitt?


What about the Yeti-like pyjamas, courtesy of Chanel, once again?


Who’s Chanel’s controversial creative director, the man behind these bold moves? It’s Karl Lagerfeld! And he’s wearing a safety vest!

Meanwhile, Lady Gaga wears five kilos of sirloin steaks for Vogue.


The Telegraph reports: ‘Courtney Love joins fellow controversial rocker Marilyn Manson for the latest Saint Laurent campaign shot by creative director Hedi Slimane.’
So, Yves Saint Laurent – the man who said “I am no longer concerned with sensation and innovation, but with the perfection of my style” – meets Marilyn Manson, Honorary Priest of the Church of Satan? Yes, it’s perfectly fine.


Dolce & Gabbana’s new testimonial is Leo Messi. Yep. The female fan base screams FAIL! Look at the comments on their Facebook page.


Talking about social media backfire, apparently Roberto Cavalli is swimming in muddy waters, after the fashion designer published this sketch of Beyoncé, looking nothing like the real thing. Check the Facebook page for the usual stream of insults.


Russia: fashion is getting bigger and bigger, and ads are going weirder and weirder. Look at this masterpiece:

Finally, a smart fashion ad campaign. Oi, wait a sec, that’s a chocolate-flavoured drink ad! GENIUS.
From www.bestadsontv.com: ‘Arla Foods are launching Wing-co., a new chocolate flavoured drink designed for men, with a print campaign devised by CHI & Partners.

The campaign, which launches in press and 6$ from 3rd June, is a parody of over-masculine ‘Pour Homme’ fragrance advertising.

Shot by fashion photographer Matt Irwin, the ads show a rugged model performing exaggerated feats of manliness with nonchalance. He is a man, with added man. Be it balancing a huge tree trunk over one shoulder, carrying a full size live lioness or sitting in plus fours sporting a flamethrower, he remains unflustered.’


What do you think?
London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Here’s Why Online Concept Stores Should Have A Music Player / feat. Colette, Google, Spotify, and Friedrich Nietzsche.

“Without music, life would be a mistake.”

Friedrich Nietzsche


Spotify hit 6 million users a month ago, SoundCloud is expanding and getting stronger, and, in very recent news, we saw that Google is about to launch Google Play Music All Access (read more here: http://techcrunch.com/2013/05/15/google-play-music-all-access/)


We listen to music everywhere, at all times, we dance to it and walk to it, changing the pace according to the tempo, our personal soundtrack to our personal music video. In other words, music is part and parcel of that cocktail of experiences, colours, sounds, sensations and situations we call “life”, and, consequently, part of a “lifestyle”. Now, we see and hear the word “lifestyle” written and whispered everywhere, but this concept has not yet been digitised in an effective and comprehensive way, from websites to social media, by too many brands.

Especially now that virtually every shop is bragging about being a lifestyle/concept store, the time has finally come to get a music player on your website.


The following concept stores are doing a great job, applying the following equation:

They are authorities + they always propose new and fresh things + they sell a lifestyle, not just mere products + therefore people tend to listen to them + and visit their shops/websites/blogs/etc. in order to get inspired and find new clothes/images/sounds = THEY HAVE A MUSIC PLAYER!

Colette, Paris


Image source https://www.facebook.com/www.colette.fr

10 Corso Como, Milan


Image source http://alliumb.blogspot.co.uk/2012/10/36-hours-in-milan.html

Urban Outfitters


Image source http://www.thedogandwardrobe.com/2012/04/22/the-dog-wardrobe-at-urban-outfitters/

Now, despite the fact that and old but gold article entitled ‘10 Reasons Websites Should Not Play Music’ features some good points, we have to remember the aforementioned equation, and the simple fact that, as usual, if you offer good and sticky content to users, they will be back for more. Therefore, if Colette manages to engage visitors and keep them on the website for longer thanks to their music player, and even make them come back on a regular basis, they will eventually sell more. Easy.


What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

#menswear 2.0 / Tumblr, The Pandorialist, Ali’s outfits, Mensweardog and the longing for irony.

‘Two fundamental literary qualities: supernaturalism and irony.’

Charles Baudelaire

The Internet is full of everything: cats, other cute animals, scary stuff, silly stuff, serious stuff, stuffy stuff, cats, fashion bloggers, foodies, cats, other cute animals, LOLz and OMGs and YOLOs and, finally, cats.

When it comes to menswear, we often have the impression that it’s just about poses, manufactured coolness and people who take themselves and their outfits a bit too seriously. There is something missing: irony, i.e. playing with concepts and ideas and storytelling, without the “pull my finger” kind of attitude or being too tedious. Don’t get me wrong, we all agree that style is King, but, at the end of the day, a pair of trousers is just two tubes made of fabric, even though said fabric is Loro Piana cashmere.

The following Tumblr blogs represent a rather interesting twist on the contemporary idea of #menswear.

What Ali Wore


The Telegraph claims ‘It’s no surprise then that our tastes for ‘real-life fashion’ are changing, so gorged are we on unattainable designer duds adorning unattainably beautiful bodies. Enter Ali, an 83-year-old Turkish father of 18 and the latest street style star to capture the blogosphere’s attention.

A doctor-turned-tailor, the octogenarian resides in Berlin where he captured the attention of waitress/photographer Zoe Spawton, who spotted him walking past the café she works in each morning. After watching him stroll past in a series of natty get-ups, the 29-year-old plucked up the courage to approach him last summer and ask whether she could photograph his daily fashion choices for a blog.’

The blog amasses a staggering 120,000 hits a day.

Stylish animals

As the name suggests, The Pandorialist is like The Sartorialist, but with a panda bear.


Hell yeah, it’s Mensweardog!


And, least but not least, the best collection of Accidental Chinese Hipsters you’ll ever see.


What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

The power of words in the World 2.0 / Feat. Waterstone’s, Burberry, looting crisps and CHAOS by Sylvester Stallone.

Words are extremely powerful, everybody knows that; think of Jesus, Martin Luther King, Jr, ‘Keep Calm and Carry On’, ‘Speaking words of wisdom, let it be’ and so on and so forth.

Words are your brand’s philosophy and identity made sound, but a great deal of companies forget it, very often. Lots of them struggle with language, or use the same vocabulary, mostly made of five words: Stunning, Gorgeous, Lovely, Exclusive, Spotted. Boring, boring, boring, boring. Boring. In other occasions, they simply don’t care, as long as they have some halfway decent copy, they think the product will take care of the rest; but imagine Burberry’s Twitter account going: ‘Yeh we fink r sales are da shiznit init? LOL’. Right, it would look weird.

Now, here’s someone who knows how to use words, whether it’s an in-store pun, a billboard at Camden Town tube station, or on social media. Not surprisingly, they sell books.

Foreword – remember the London riots, in 2011? The city was burning, madness and despair in the streets. In certain areas, every shop was being looted. I mean EVERY shop. In fact, the kids were so desperate to nick stuff, they even looted Poundland (in the image below, you can see a young lady running away with £3 worth of crisps).


EVERY shop was pillaged, then, but one: Watersone’s.
From The Guardian: ‘Reading the riot acts: why wasn’t Waterstone’s looted?’
London Evening Standard might know the answer: ‘The shop that no rioter wanted to loot… because it sells books’
‘On the worst night of London rioting almost every shop in Clapham Junction was ransacked – except one. The bookshop.’

Someone with basic Photoshop skills tried to manipulate the situation, but the results were quite poor.


Jokes aside, the guys at Waterstone’s reacted the best way ever: with irony, wittiness, and bright words:


They were not new to this. Check the following tweets.




And the in-store jokes.


And, last but not least, this billboard I spotted the other day at some tube station. Aesthetically speaking, it is indeed one of the worst looking billboards ever (together with CHAOS by Sylvester Stallone, pictured below): mainly black, no attractive women featured, no images. Still, a great piece of advertising.




The result is an increase in buzz, brand awareness, virality and, ultimately, sales. GENIUS.

What do you think?
London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Luxury Brands on Pinterest / Battle of the B(r)ands: The Punk (Leighton Koizumi) Vs the Posh Kid (Loewe).

“Be interesting, be enthusiastic… and don’t talk too much.”

Norman Vincent Peale

This smart quote neatly sums up Pinterest: show me something interesting, be enthusiastic, use images to tell a story.

So, Pinterest is a great tool for brands, blah blah blah, lots of users blah blah blah, repin and engage blah blah, and so on and so forth, we all know the story. Still, it looks like the majority of brands still struggle with it, and often use it in a rather unexciting way.

At the end of the day, the secret is in the name: it’s called PINTEREST for a reason, right?


Loewe: BAD

First of all, we would like to remind you that Loewe is a luxury fashion house owned by the LVMH Group, not a Lebanese restaurant on Holloway Road.

Moreover, as we said elsewhere, their marketing moves sound a bit weird, sometimes.

We are now ready to dissect the brand’s Pinterest account; easy, as the whole point is: what is interesting, fascinating, entertaining, enamouring, alluring, catchy, enchanting, in a brand whose boards on Pinterest are called:

Loewe Winter 2013 Looks, Loewe Made To Order Collection 2013, I Loewe Madrid / Barcelona, Loewe ‘Leo’ Bag: 7 Bloggers, 7 Colours, 7 Days, Loewe Spring Summer 2013 Campaign, Loewe Spring Summer 2013, Loewe ‘Paseo’ Bag, Loewe Fragrances, Loewe Heritage, Loewe Leather Expertise, Loewe ‘Amazona’ Bag, Loewe ‘Flamenco’ Bag, Loewe ‘Oro’, Loewe Gift Season 2012, Loewe Fragrances Dreamlike Sensations, Loewe ‘Granada’ Bag, Loewe Autumn Winter 2012 Campaign, Loewe Best Hands of Spain: The Espadrilles.


It sounds like a six-syllabled Sanskrit mantra particularly associated with the four-armed Shadakshari form of Avalokiteshvara, isn’t it?

Apart from three boards – the one with the nice illustrations, the one called “Loewe ‘Leo’ Bag: 7 Bloggers, 7 Colours, 7 Days” and the rather cool one featuring photos of real people making real things with real hands – the rest is frankly dull, boring, soulless and rather abnormally self-centred.

Leighton Koizumi: GOOD

This is for the ones who said Pinterest is for yummy mummies with too much time on their hands.

Who’s Leighton Koizumi? He’s a legend, the Pope of garage rock, the Emperor of dirty punk, the Diego Velázquez of Easy Listening For The Underachiever.

More info here, anyway: http://en.wikipedia.org/wiki/The_Morlocks

Here’s a picture of the Man himself. Not quite the pinner you’d expect, right?


Well, the guy’s account is simply great: inspiring, cool, and, more importantly, he knows how to build narrative through images. Koizumi’s Pinterest is telling a story whose main characters are a crying Nina Simone, a Skipper Alan Hale in a Roman Orgy, Iggy Pop becoming Iggy Pope, The Primates, Bela Lugosi, Orson Welles, vintage Playmates, William Seward Burroughs II, The smallest man in the world dancing with his cat, MIERDA, freaks that come out at night, Batman riding an elephant, politically incorrect and armed monks, a mythological creature half-Mickey Mouse half-Lenin, Kate Moss and Sophia Loren.

A few boards, with a clear name; you choose where you want to get lost, you open the board, and, hey presto, you are floating in space, surfing the waves of Nuestra Señora de la Psychedelia.



What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Justin O’Shea, the man who stole the limelight at Paris Fashion Week.

It’s Paris Fashion Week. Everybody knows it. La Ville-Lumière shows its immortal beauty and allure, the designers are showing their pieces of art, the most beautiful models show off, the bloggers are simply showing up, for no apparent reason. Paparazzi, limos, celebrities, glamour, and rivers of champagne. C’est tout simplement magnifique.

But there is a man everybody’s talking about, more than the weather, the traffic, Carmen Kass, Stella McCartney’s polar mission, and Hollywood stars, put together: Mr. Justin O’Shea, Buying Director of the luxury online store mytheresa.com. Our friend Sennait, international account executive at Matthew Williamson, in Paris for the event, told me the other day: “Every girl is going crazy over him, at #PFW!”

So here he is, the man himself.








What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Fashion, photography, and too much wine / The best SS 2013 fashion ad campaigns.

Last night I had a lovely chat with Sennait Ghebreab, a lovely young lady working as an international account executive, at Matthew Williamson. After a few drinks I tend to talk about my personal life and – I don’t know why – photography. Sennait first listened politely to my personal life-related issues, then told me about her favourites SS 2013 fashion ad campaigns.

Et voilà

1. Givenchy / Mert Alas & Marcus Piggott



2. Lanvin / Steven Meisel



3. Alexander Wang / Steven Klein



4.Balenciaga/ Steven Meisel



I personally prefer last year’s campaign, which I find AMAZING.


5. Out of competition / super partes: Marc Jacobs / Juergen Teller



Once again, I prefer the punk-ish little sister campaign – Marc by Marc Jacobs, by Juergen “THEBESTEVER” Teller


What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.