Tag Archive | London Web Agency Appnova

Is Facebook doomed? We still have Instagram. And Zuckerberg still has us by the #balls.

The Guardian, Monday 29 April 2013: ‘In the last month, the world’s largest social network has lost 6m US visitors, a 4% fall, according to analysis firm SocialBakers. In the UK, 1.4m fewer users checked in last month, a fall of 4.5%. The declines are sustained. In the last six months, Facebook has lost nearly 9m monthly visitors in the US and 2m in the UK.

Users are also switching off in Canada, Spain, France, Germany and Japan, where Facebook has some of its biggest followings. A spokeswoman for Facebook declined to comment.’

Is Facebook doomed? Maybe. And more or less everyone is celebrating the fact. Facebook has become an unstoppable juggernaut, a gigantic Moloch that swallows everything everyone ever did, said, lived. Even worse: it has become something nobody likes, but has to live with, for some strange reason. But there is at least one person that doesn’t care too much about it, and that’s Mr. Evil Baphomet Behemoth Lucifer Mark Elliot Zuckerberg. In fact, he’s having a right laugh, for a simple reason: he bought Instagram, some time ago, and, while everybody was going “WTF??”, we said the move was genius (‘Three good reasons why Facebook bought Instagram’).

Look at the comments below. Now, the same people are taking pictures of #food on Instagram, like there’s no tomorrow.

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Yes, Instagram is where all the users Facebook is losing are going to, at the moment. And that moment is going to last for a good while, for a few reasons:

1. The present of the Internet is image-based. Nobody want to read stuff online anymore, unless it is relevant – i.e. The Economist and BuzzFeed GOOD, your status about how you are fed up with the weather in London BAD. Moreover, “A picture is worth a thousand words” and blah blah blah.

2. Video is the future, folks.

3. Mobile is the future, kids. And Facebook for mobile is just crap.

4. It’s addictive. Yes, Instagram is bloody addictive.

5. There a shift from “curator” to “creator”. And, if you still really want to be a curator, then go for Tumblr.

6. Instagram doesn’t bother you with ads, it’s simple – although many features could be changed and make it work – it’s still yours, you don’t have to pay to have to reach users with your posts, and your mother is not using it – yet.

When it comes to Gen Y, there’s a great article on Mashable, written by a 13 year old kid, that explains the situation: ‘I’m 13 and None of My Friends Use Facebook’. For the rest of us ex-kids, just consider this: when your friend who had a BlackBerry until two months ago finally gets an iPhone and start taking pictures of cupcakes somewhere in West London, then you know everybody is moving to Instagram.

 

Finally, here’s the top 3 Instagram situations of the week.

A bored 50 Cent claims he’s the “coolest man alive”.

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@mrpimpgoodgame’s collection of selfies.

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And Miley Cyrus’ Photoshop Fail.

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What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Is McDonald’s trying to become a luxury brand? Capitalism, minimalism, decadence and French fries.

What is happening to McDonald’s? Is the brand going bananas, or is it about to make the smartest move ever?

 

The facts:

From RocketNews24: ‘McDonald’s Japan recently unveiled the Quarter Pounder Jewelry series of premium high-class burgers, laughing at your conventional definition of fast food. But at 1,000 yen (US$9.93) without fries or soda, and including quality ingredients such as truffle sauce, pineapple, or chorizo, these fancy burgers are unusual menu items for a fast food chain.’

TAXI – The Global Creative Network reportsTo match up to the quality of the premium burgers, the fast-food giant also packed them in exquisite-looking minimalistic packaging.

As opposed to its brown paper bags, McDonald’s used glossy white paper bags—much like those you’d receive when you shop at fancy branded outlets—that were printed with “golden arches” in gold foil on the front.

Each burger was also wrapped with a gold-colored paper sleeve, and placed in a luxury-watch-box-packaging lookalike of a glossy white paper box.

Would you pay more for McDonald’s if they used quality ingredients and posh packaging? Or is this just decadent?’

Here’s one of the comments left by the users: ‘This is a prime example of putting lipstick on a pig…’

And a collection of pictures of said luxury junk delicacies.

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This is what they look like in real life, anyway.

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Meanwhile, in France, the new ad campaign features close-up photos of chips, a Big Mac, a Filet-o-Fish, and other products. No text. No copy. No logo. Nothing but the product.

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“Minimalistic” is the word.

A concept that is growing popular, recently, especially when it comes to luxury brands. As a great article – ‘the Rise of the Unbrand’ – on the Harvard Business Review puts it, ‘Today, some major mainstream brands are even removing their logos voluntarily. Take Selfridges & Co. The UK-based company was voted Best Department Store in the World at the Global Department Store Summit in 2012. With stores in London, Birmingham and the Manchester region, they are experimenting (and succeeding) with a very counter-intuitive brand strategy of creating silence. As part of their “No Noise” initiative, they’ve launched something called The Quiet Shop, a store-within-a-store for which some of the world’s most respected brands have actually removed their logos. These “de-branded products” includes the very-well-known brands Levi’s, Creme de la Mer and Beats by Dre — just without their signature logos.’

So, is McDonald’s trying to appeal to Gen Y – which, as we said elsewhere, lives and loves the paradox of the concepts of luxury and junk, sort of Apollonian and Dionysian dichotomy – and reinvent itself as a thoughtful and decadent luxury brand, or have they just lost the plot?

Talking about junk food, Japan and decadent stuff, this photo was posted by a Burger King employee, who was fired after it went viral. There is the allure of capitalism, a crucifixion that reminds us of Mantegna and Guido Reni, the sadness of post-Marxism, and a bucket full of God knows what, here.

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And here’s the good old junk approach: no vain ambitions, no frills, no exotic dreams of luxury and pineapple in burgers, just the ultimate Call to Action – “Got a couple of bucks? Good, come here and give it to us.”

kfc_direct

Photo sources: TAXI – The Global Creative Network http://designtaxi.com/ PR Daily http://prdaily.com/Main/Home.aspx RocketNews24 http://en.rocketnews24.com/

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

9 gadgets we would like to have in our office RIGHT NOW / Feat. trans-floor slides, Ferrari chairs, and more.

We have compiled a list of things we would like to have in our new office in Covent Garden.

Since there are too many options to choose from and bars and pubs and restaurants offering foods and drinks from all over the world, we thought this What’s For Lunch? Decision Spinner would help us overcome the “lunchtime panic attack”.

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Trans-floor slide, as seen at Red Bull office, here in London. Quality.

Trans-Floor Slide @ Red Bull Office

Slot car racing!

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Possibly operated from this Ferrari Scuderia chair. Looks pretty cool, isn’t it?

Ferrari Scuderia 16M Office Chair

Volkswagen van desk.

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This is for all the social media ringmasters and friends often coming to visit us. We are trying to work, here!

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Fusion table – when the meeting is over, the game is on.

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Last but not least, the “Ice Cold Whisky Dispenser”. Win.

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What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

The dark side of the luxury dream / The abandoned, sad and lonely supercars of Dubai.

‘Show me a hero and I’ll write you a tragedy.’ – F. Scott Fitzgerald

There is something weird going on in Dubai – thousands of luxury cars sleep in the streets, collecting dust, victims of the decadence of a society in which money stones more than any other psychotropic substance.

Ferrari-F40

(Ferrari F40, 1,315 were manufactured in total)

Jon Moy explains – with rather strong words – the situation: ‘Evidently even Dubai, a city I thought was literally dripping in wealth, has been hit hard by the economic downturn. And by “hit hard,” I mean rich motherfuckers are abandoning their cars to avoid defaulting on their loans. Defaulting or even bouncing a check is a criminal offense in Dubai, so mad people are just driving their cars to the airport or wherever and leaving them there indefinitely before skipping town.’

delorean

(DeLorean DMC-12, as seen in the Back to the Future trilogy)

jaguar

(Jaguar XJ220. Just 275 cars were produced)

Another article, published by The Daily Mail, titled ‘Dumped in Dubai: The luxury high performance cars left abandoned by British expats who fear being jailed because of debts’ reports that more than 3,000 cars were found abandoned last year.

Why does this happen? As Business Insider puts it: ‘Under Sharia law which is observed across the Middle East, non-payment of debt is a criminal offence. As the UAE has no bankruptcy laws, there is no protection for those slipping into debt, even accidentally. There have been cases of foreigners being prevented from leaving the Emirates after being blacklisted for simply missing a credit card payment or bouncing a cheque.’

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The saddest of them all is a $1.6 million Enzo Ferrari, one of only 349 made. The owner had racked up fines and speeding tickets that ended up being thirty thousand bucks. Instead of paying, he fled the country. Legend.

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What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Digitise property development / Here’s how to inspire, inform and seduce your audience.

We work with property developers, architects and interior designers. Funnily enough, even though they are not accountants, sometimes our clients struggle to find inspiring things to post on their blogs, Pinterest boards and Facebook pages.

There are a couple of bad things about the Internet – too many cats and Rihanna wannabes – but there is this great, mind-blowing thing: anything you can think of (and beyond) is online.

Therefore stop saying you are short of ideas, and focus on the following tasks:

  • Inspire me
  • Inform and entertain
  • Seduce me

Inspire me.

And show you know what you are talking about. Are you an architect? Go on Tumblr, click on “Find blogs” and get lost in a sea of blogs dedicated to any kind of porn, from cabins to bricks. Or just type “fireplace” on Pinterest, and see where it will bring you.

Cabin porn, on Tumblr.

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Fireplace porn, a Pinterest board by Eva Lichner.

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Inform and entertain.

Images are powerful, but reading about architects, buildings and typography and “collections of collections” is pretty cool, too.

Check Design Oberver’s blog, and their Facebook page.

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Seduce me.

Do it with photography, or, even better, video. Like this one. Pure architecture porn. Oh Lord, it’s getting hot in here…

http://vimeo.com/7809605#

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

What is Myspace Tom doing nowadays? Nothing! He’s still better than Mark “Insipid” Zuckerberg, though.

This is Tom Anderson. You probably remember him from back in the day, when he was everybody’s friend on MySpace. They used to call him “Tom from Myspace”, or “Myspace Tom”.

myspacetom

What happened to him? Not much. He sold Myspace to News Corp. for $580 million, and after that, the Dolce Vita began. Tom travels, Tom has a laugh, Tom takes a gazillion photos a day, Tom tweets, Instagrams, Google+es, and even Facebooks. The End. Haterz gona hate, as usual, so sometimes people get mad and say bad things about good ol’ Myspace Tom. He fires back.

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More insults coming in 3…2…1, there you go: Sam from Gizmodo says: ‘MySpace Tom Is a Prick’ 

The post is quite interesting, and Sam sounds very excited about the issue: ‘Remember MySpace? No, not the new one, but the old, horrible one, the acne of the Internet, the one with Tom’s dumb face plastered across it? Ever wonder what happened to him? He makes fun of regular people on Twitter.’

More bad words about Tom, and then the friendly advice: ‘Listen Tom: it’s cool that you spray painted a turd to look like gold and sold it to a senile Australian man for half a billion dollars. Good on you. But part of being a lucky, rich guy who is set for life because of ordinary people means not making fun of ordinary people.’

People insult him everywhere, jokes and memes appear overnight, he’s a laughing stock of the Internet. Everywhere.

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FBtom

Even Urban Dictionary features Tom. Check it out: http://tinyurl.com/nvsuvghOne of the article says: ‘Myspace Tom – The guy who made the horror of Myspace. “Hey, I’m Tom, and I ruined millions of lives. THX.”

A few years ago, Tom was everybody’s friend. Now he’s alone.

Jasmine Gardner writes on the Evening Standard: ‘I deleted my (Myspace) account years ago. To be embarrassingly honest, I was more of a Bebo girl. MySpace Tom wasn’t my best mate.’ ‘Although these days he has retired on his millions, is holidaying in Hawaii (according to Twitter, where he is more active) and dabbling in photography, he still has his old profile pic because, as he tweeted: “If I used a new pic it would break the Internet; my pic has been viewed more than the mona lisa bitch.”’

Poor Myspace Tom. Nobody likes him. And he don’t care. 

And you know what? I kind of like him, as I will never understand why millionaires still work 27 hours a day, when life is about being happy, seeing places, spending time with the people you love, and trying to be a better man, father, and terrestrian. Moreover, the guy who changed the way people interact through technology shows us how to use social media in order to tell a story and to engage with his followers. Win.

Who else is doing that? David “Boring” Karp, or Mark “Insipid” Zuckerberg and his wife Priscilla “Uninteresting” Chan, posting pictures of their monotonous puppy? Come on now, kids.

By the way, check Tom’s Instagram: http://instagram.com/myspacetom

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Enjoy some sweet photos on his Facebook account: https://www.facebook.com/myspacetom

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He even uses Google+! One of their fifteen active users…(https://plus.google.com/+myspacetom/posts)

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What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Filthy Rich Munchies / 5 of the world’s most expensive junk foods, feat. Kebab with gold, and a hot dog with onions caramelized in Dom Perignon.

Yes, life is good when you drive a gold-plated Lamborghini, date three models at the same time, and use Louis Roederer Cristal Champagne jeroboam 2002 instead of Lidl’s anti-dandruff shampoo.
But then again, when you get the munchies, you just wanna go hardcore: burgers, chips, kebab, and the rest of it.

Here’s a selection of junk foods for the filthy rich. Get fat or die trying.

As reported by DesignTAXI, this is the ‘World’s Most Expensive Bacon Sandwich’
‘Priced at US$237, the ‘Bacon Bling Sandwich’ is made from an impressive list of ingredients—seven rashers of rare breed pig bacon, sliced truffles, a free range egg, saffron and edible gold dust.’

bacon

Pizza, bambino? Here you go: the Luis XIII, a Renato Viola Creation, costs $12,000. Why? Because it takes 72 hours to make, it is topped with bufala mozzarella, three types of caviar, lobster from Norway and Cilento, and it is lightly dusted with hand picked grains of pink Australian sea-salt from the Murray River. The cost includes service, anyway, and this pizza can only be made at home. Three Italian chefs will show up at your villa and make it for you in the comfort of your kitchen.

pizza

Jalla! Jalla! Kebab
Made with saffron-infused flat bread, milk-fed lamb from the Pyrenees and edible gold, the “King of Kebabs” also features champagne-infused mint and cucumber yoghurt, and costs £750.
From The Sun: ‘Chef Andy Bates created the kebab to mark the launch of The Great Food Truck Race TV show, celebrating street food.
Andy said: “It took a fair bit of time to source the best possible ingredients to ensure that this kebab was the most exclusive one out there but I loved every minute.”’

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Hubert Keller’s FleurBurger 5000, named after its price tag, is the most expensive hamburger in the world. Why? According to the WSJ’s food blog, what makes it so pricey is ‘Lots of expensive ingredients. Start with a Kobe beef “patty” (more like a mountain of ground primo cow flesh), then top it with foie gras and black truffles. Oh, and don’t forget the “special sauce,” which is made with – no surprise – more truffles.’ But there is more, as you can read on said blog.

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World’s most expensive hot dog: New York’s 230 Fifth released this $2,300 creation made out of 60-day dry-aged wagyu and topped with Vidalia onions caramelized in Dom Perignon, sauerkraut braised in Cristal, and caviar.’
Read more here: http://tinyurl.com/qjdxmma

hotdog

The most expensive bagel in the world is topped with white truffle (from Alba), cream cheese, and goji berry infused Riesling jelly with golden leaves.
The bagel’s $1,000 price tag (including tax).

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Thirsty? Vintage soda!
To make the whole thing work, wash down your kebab or bagel with a 1958 can of Style Line Ginger Ale (Unopened), selling on the Bay for $349.95

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What do you think?
London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Instagram Video, Vine, and Other Animals: The Beginning of the Video Era?

“Cinema is the most beautiful fraud in the world.”

Jean-Luc Godard

Although YouTube is definitely one of the most popular things on the Internet, it still looks like the average social media user prefers still images. In fact, the most effective way to get “likes” and “shares” and the rest on Facebook, right now, is by using the good ol’ artwork/image + copy combo.

But now things are going to change for good. If you were stuck in a cabin in Hammerfest, Norway, in the last four days, then you probably don’t know that we now have Instagram Video. Yep. It’s kinda similar to like Vine, which belongs to Twitter, which is Facebook’s worst enemy, nowadays, which means Zuckerberg wants to take over the Internet and get richer then Donald Duck, Donald Trump and Donald Glover put together. Anyway, here’s an article explaining how the Instagram Video vs Vine works.

When it comes to Vine, a few brands/companies are already producing seriously cool things. Wired is one of them.

wiredvine
General Electric, as usual, plays with science and turbines like nobody else.

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Oreo’s videos are sweet, too.

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A handful of brands already started using Instagram Video, as well. Here’s the omnipresent Burberry.

General Electric, again.

And Michael Kors.

So, what does it all mean, in a nutshell? We don’t know yet. Mashable’s Lance Ulanoff implores ‘Instagram Video: Don’t Make Me Love You’ as he likes Vine but – reluctantly – recognises Instagram Video’s massive potential.
Another article reports that the guys at Vine are well aware of the competitor’s power, therefore “One day before rival Facebook is rumored to announce a Vine competitor, employees of Twitter’s video-sharing service teased several of its new features.” Meanwhile, some analysts warn: ‘Get Ready For TV-Like Ads On Facebook (Eventually) As Video Comes To Instagram.’

The bottom line is, anyway, that things are going to change, once again, and I personally think that video will now become something we have to deal with every day. Finally.

Think about the potentialities of the medium, for brands:

  • Events can be shown and shared through moving image; see fashion shows, gigs, vernissages and the rest.
  • Teasers can be used in order to create suspense for a new product or event coming up.
  • Storytelling is better with video, as the medium is psychologically more engaging and captivating.
  • It’s easier to communicate brand identity and values, with video.

What do you think?
London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Burberry Kisses VS Send your Kiss! Caresse by L’Oréal. Stolen Kisses?

Burberry has done something pretty cool, again. When it comes to social media – among other things – the brand is always definitely ahead of the game.

From The Next Web: ‘Kissing online: Google and Burberry let you send a personalized smooch to a loved one.

Kissing someone across the globe has never been more real. With Burberry and Google’s newly-launched sweet little idea to spread some love across the globe in a more personalized way, you get your own kiss imprint to send on to your loved ones (say goodbye to generic images of a kiss!).’

Simply go to Burberry Kisses to send a letter sealed with your kiss. Once there, capture your kiss – or do it on your iPhone, by caressing the screen with your lips, for instance – and some lucky girl/boy will see your love fly away to reach her/him.

Here’s the YouTube video that explains how things work.

But there is a tiny detail. Have a look at the comments to the post on The Next Web, and you will notice that some user posted a link to a very very very similar experiment: Send your Kiss! Caresse by L’Oréal.

Here’s a screenshot.

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A post about it, written a few months ago, by CREAM.

And the video.

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

SADvertising / Three sad, bad and/or depressing ads, feat. Timberland, McDonald’s and – yep, again – Chanel and Brad Pitt.

I was trying to find something uplifting and inspirational on the Internet, you know, one of those motivational things like “Hell Yeah It’s Friday!” that make us smile and think that everything is going to be fine because the weekend is here and friends are coming over and beers are going to fly and cats are all over the place, but for some strange reason, Twisted Sister Serendipity brought me to the Wasteland of Depressing Ads.

Here’s a fine selection of ads gone wrong.

I found this on Business Insider Australia: ‘McDonald’s In Australia Just Released A Series Of Really Depressing Ads’

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(image courtesy of Business Insider Australia)

Then this appeared in my Facebook feed, and I felt even more depressed.

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(image courtesy of Ads of the World)

Dulcis in fundo (last but not least, that is) while I was about to publish this post, my eye fell on the last article, featuring Brad Pitt (and his empty eyes) for Chanel, next to a pile of rubbish.

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(image courtesy of the Internet)

Happy weekend.

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.