Tag Archive | Luxury brands

Burberry Kisses VS Send your Kiss! Caresse by L’Oréal. Stolen Kisses?

Burberry has done something pretty cool, again. When it comes to social media – among other things – the brand is always definitely ahead of the game.

From The Next Web: ‘Kissing online: Google and Burberry let you send a personalized smooch to a loved one.

Kissing someone across the globe has never been more real. With Burberry and Google’s newly-launched sweet little idea to spread some love across the globe in a more personalized way, you get your own kiss imprint to send on to your loved ones (say goodbye to generic images of a kiss!).’

Simply go to Burberry Kisses to send a letter sealed with your kiss. Once there, capture your kiss – or do it on your iPhone, by caressing the screen with your lips, for instance – and some lucky girl/boy will see your love fly away to reach her/him.

Here’s the YouTube video that explains how things work.

But there is a tiny detail. Have a look at the comments to the post on The Next Web, and you will notice that some user posted a link to a very very very similar experiment: Send your Kiss! Caresse by L’Oréal.

Here’s a screenshot.

l'oreal_kiss

A post about it, written a few months ago, by CREAM.

And the video.

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Has fashion become a senseless circus? Featuring weird ad campaigns, an extra thin Beyoncé and Karl Lagerfeld sporting a yellow safety vest.

Of course you have to consider new markets, BRIC, Russian taste, Chinese future customers, Brazilian trends, you constantly have to astonish and amaze, you need to go weird and arty and cutting-edge, you have to choose the right testimonial but at the same time you have to surprise your fans / followers / afinicionados / clientele, but, seriously, it looks like fashion brands are losing the plot. Big time.

Remember the what-is-going-on-here? Chanel ad starring a confused, mumbling Brad Pitt?

chanel_catford

What about the Yeti-like pyjamas, courtesy of Chanel, once again?

chanelfur

Who’s Chanel’s controversial creative director, the man behind these bold moves? It’s Karl Lagerfeld! And he’s wearing a safety vest!

karl
Meanwhile, Lady Gaga wears five kilos of sirloin steaks for Vogue.

gaga

The Telegraph reports: ‘Courtney Love joins fellow controversial rocker Marilyn Manson for the latest Saint Laurent campaign shot by creative director Hedi Slimane.’
So, Yves Saint Laurent – the man who said “I am no longer concerned with sensation and innovation, but with the perfection of my style” – meets Marilyn Manson, Honorary Priest of the Church of Satan? Yes, it’s perfectly fine.

Saint-Lauren_Music-Project-thb

Dolce & Gabbana’s new testimonial is Leo Messi. Yep. The female fan base screams FAIL! Look at the comments on their Facebook page.

messigabbana

Talking about social media backfire, apparently Roberto Cavalli is swimming in muddy waters, after the fashion designer published this sketch of Beyoncé, looking nothing like the real thing. Check the Facebook page for the usual stream of insults.

beyioncecavalli

Russia: fashion is getting bigger and bigger, and ads are going weirder and weirder. Look at this masterpiece:

Finally, a smart fashion ad campaign. Oi, wait a sec, that’s a chocolate-flavoured drink ad! GENIUS.
From www.bestadsontv.com: ‘Arla Foods are launching Wing-co., a new chocolate flavoured drink designed for men, with a print campaign devised by CHI & Partners.

The campaign, which launches in press and 6$ from 3rd June, is a parody of over-masculine ‘Pour Homme’ fragrance advertising.

Shot by fashion photographer Matt Irwin, the ads show a rugged model performing exaggerated feats of manliness with nonchalance. He is a man, with added man. Be it balancing a huge tree trunk over one shoulder, carrying a full size live lioness or sitting in plus fours sporting a flamethrower, he remains unflustered.’

LAIT_D-HOMME_WEB3

What do you think?
London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Web Design Now / Digitise EVERYTHING. Even Uselessness.

‘All art is quite useless.’

‘It is a very sad thing that nowadays there is so little useless information.’

Oscar Wilde

There are plenty of useless things in the world, in our lives, on our walls, in our pockets, in and on our heads, in supermarkets, elevators, fridges, cars and museums.

Here is a very short list of useless things I can think of off the top of my head: Segways, Pizza Cones, Animal Paper Clips, Socktopus, lists of useless things, a pen that doesn’t work, solar-powered flashlight, water-proof teabag, 4 Non Blondes, and the thing you see below.

iarm

On the other hand, our mission is to digitise everything. Even usefulness. And it can be rather beautiful, when translated into digital forms.

Appnova digitised drink brands, luxury brands, beauty, finance, sounds, colours, experiences and more, therefore we understand how paramount the concept is nowadays.

But, personally, I never thought I could be so amazed by such digital uselessness.

If the Earth were 100 pixels wide…

Here I am, though, spending hours floating in space. Because if we see it on a computer screen, suddenly even the unfathomable infinity of the Universe makes sense. The bizarre paradoxes of modern life.

(http://www.distancetomars.com/)

mars

Digitise the noise of the coffee shop.

Remember than movie in which a guy from New York goes to a quiet place, and brings with him a tape with traffic and police sirens sounds, as the silence of the rural area makes him freak out? Here’s something similar.

‘Research shows it’s pretty hard to be creative in a quiet space.

And a loud workplace can be frustrating and distracting.

But, the mix of calm and commotion in an environment like a coffee house is proven to be just what you need to get those creative juices flowing.

Our team has delivered the vibe of a coffee shop right to your desktop, which means when your workspace just isn’t quite cutting it, we’ve got you covered.

Coffitivity Enough noise to work.’

(http://coffitivity.com/)

coffivity

Digitise serendipity.

According to Wikipedia, ‘Serendipity means a “happy accident” or “pleasant surprise”; specifically, the accident of finding something good or useful while not specifically searching for it.’

Welcome the the Uselessweb. Be ready to spend your long weekend looking at useless stuff. Genius.

(http://www.theuselessweb.com/)

useless

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

The power of words in the World 2.0 / Feat. Waterstone’s, Burberry, looting crisps and CHAOS by Sylvester Stallone.

Words are extremely powerful, everybody knows that; think of Jesus, Martin Luther King, Jr, ‘Keep Calm and Carry On’, ‘Speaking words of wisdom, let it be’ and so on and so forth.

Words are your brand’s philosophy and identity made sound, but a great deal of companies forget it, very often. Lots of them struggle with language, or use the same vocabulary, mostly made of five words: Stunning, Gorgeous, Lovely, Exclusive, Spotted. Boring, boring, boring, boring. Boring. In other occasions, they simply don’t care, as long as they have some halfway decent copy, they think the product will take care of the rest; but imagine Burberry’s Twitter account going: ‘Yeh we fink r sales are da shiznit init? LOL’. Right, it would look weird.

Now, here’s someone who knows how to use words, whether it’s an in-store pun, a billboard at Camden Town tube station, or on social media. Not surprisingly, they sell books.

Foreword – remember the London riots, in 2011? The city was burning, madness and despair in the streets. In certain areas, every shop was being looted. I mean EVERY shop. In fact, the kids were so desperate to nick stuff, they even looted Poundland (in the image below, you can see a young lady running away with £3 worth of crisps).

poundland

EVERY shop was pillaged, then, but one: Watersone’s.
From The Guardian: ‘Reading the riot acts: why wasn’t Waterstone’s looted?’
London Evening Standard might know the answer: ‘The shop that no rioter wanted to loot… because it sells books’
‘On the worst night of London rioting almost every shop in Clapham Junction was ransacked – except one. The bookshop.’

Someone with basic Photoshop skills tried to manipulate the situation, but the results were quite poor.

looters

Jokes aside, the guys at Waterstone’s reacted the best way ever: with irony, wittiness, and bright words:

riot_sign

They were not new to this. Check the following tweets.

twitter1

twitter2

twitter3

And the in-store jokes.

falkirk-waterstones

And, last but not least, this billboard I spotted the other day at some tube station. Aesthetically speaking, it is indeed one of the worst looking billboards ever (together with CHAOS by Sylvester Stallone, pictured below): mainly black, no attractive women featured, no images. Still, a great piece of advertising.

waterstones_billboard

 

Montegrappa-Chaos-Pen-at-The-Tonight-Show-with-Jay-Leno-city-deluxe-guia-lujo-mundial

The result is an increase in buzz, brand awareness, virality and, ultimately, sales. GENIUS.

What do you think?
London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Burberry, the £4.95 billion business that doesn’t know how to take interesting pictures of London.

Back in the 1980s, people used to visit exotic places and take a gazillion pictures with big black squared point-and-shoot cameras, then come back home, invite people over, give them crackers, salty biscuits and pistachios, show them the gazillion pictures, and bore them to death.

Here’s me riding a camel. Here’s Jen posing in front of the Great Pyramid. Here’s our driver, Rashid, eating ice cream. Here’s Fritz, a German fellow traveller, dancing to Lady Gaga, on the boat, during the Nile cruise.

And so on and so forth, multiplied by a gazillion times.

grandma_picture

We already spent some time explaining why Burberry, AKA one of the toppermost social brands ever, AKA the reference when it comes to all things digital marketing-related, is surprisingly weak on Pinterest (and Instagram), when they talk about London.

I mean, London is not exactly like Hull – two streets, three pubs, fish & chips shop, that’s it – so why are they always posting pictures of Trafalgar Square, Westminster, Tower Bridge and other rather unoriginal stuff?

The only explanation is they hired a team of social media veterans – meaning they are a bunch 75-year-olds accountants with a passion for colourless clichéd holiday photography.

Now, my point is: do you want to show London’s vibe, its characters and countless shades of Majesty and Beauty, in an original and unique – yet organic mummy-friendly – way? Then get inspired here:

eastvillage

Tips, food, places, photos of sheep roaming next to Canary Wharf, parks and green spaces, iconic design, healthy eating, tilt-shift photography, vintage, art and characters. Of course, this is not the perfect Pinterest account, the one scientist will study in the future and social strategists will talk about for many years to come. Yet, although this is not a a £4.95 billion business – like Burberry – they inform and entertain and tell the story of a great place, in a very pleasant way.

Win.

sheepcanarywharf

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Luxury Brands and Facebook / 5 Annoying Things You See EVERYWHERE.

Parties, bottles of Krug, caviar, VIPs, Penelope Cruz, the Dalai Lama, Bono and 50 Cent talking about Kierkegaard, more champagne, white tigers, Russian gazillionaires, Mega Giga Super Yachts, Extra Top Models, Lenny Kravitz, red carpets, 545,886 people screaming outside the venue, a 334-metre long limo, golden Bentleys and, of course, The Kardashians: Welcome to the exclusive world of Luxury.

Kim Kardashian. Standing there. Beautiful. Gorgeous. She’s getting paid 3 grand a minute to be there. People screaming outside the venue. More champagne.

The question is: Luxury Brands could save some money on champagne, and invest in copywriters, community managers and social media strategists with more than three sentences and a half-chewed idea under the belt, right?

Right.

Here is a list of 5 Annoying Things You See EVERYWHERE.

1. The Holy triptych gorgeous + stunning + amazing. If the copywriter is having one of her/his Oscar Wilde-esque days, then you’ll have the chance to find the word “perfect” written somewhere.

Look at the following posts (by Versace)

versace1

versace2

versace3

versace4

versace5

2. ‘We are delighted to ________.’

Whatever comes next in the sentence, they are delighted to be short of ideas. Seriously, though, come up with another thing; here’s some useful synonyms: blown away, ecstatic, elated, exulting, flipping, flushed, flying, gleeful, high, joyful, joyous, jubilant, overjoyed, rejoicing, reveling, transported, triumphant, turned on, wowed

3. The word “Exciting” applied to any kind of situation, from the new collection Versace x Gaga, to Plumbo, Norway’s most popular – and probably only – drain cleaner.

4. The expressions “J’adore”, “Want”, “Adoro” etc.

J’adore what? Who wants what? Adoro che? What happened to subject, direct object and pronoun, postmodifiers and complements?

5. The whole world behind the word “Spotted:”

Which is basically when you meet someone famous in the streets, no make-up, Frappuccino in one hand, flip flops and a D&G t-shirt. So the brand goes “Wow, this is the real deal, let’s use it, our fans will freak out when they’ll see an unstaged picture of some celeb looking miserable wearing one of our creations”.

Here’s another list of words similar to “spot”: catch, catch sight of, descry, detect, determinate, diagnose, discern, discover, distinguish, encounter, espy, ferret out, find, identify, locate, make out, meet with, observe, pick out, pinpoint, place, point out, sight, trace, track.

choo_spotted

coach_spotted

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Luxury Brands & Instagram / 3 Common BIG Mistakes – feat. Burberry, Tory Burch and Loboutin.

It is normal for us, mere mortals, to make mistakes; our vulnerability, fallibility and unreliability make us do silly things, in life as on Instagram.

Therefore, we are (kind of) excused when posting photos of Starbucks Frappuccinos, pets doing pets’ things, or food.

Yawn.

 

But what about famous luxury brands, with massive budgets, an army of creative minds and technology wizards working in fancy offices in fancy areas, which are suppose to be the avant-garde of a new movement that will change – and eventually save – the world? Yes, they post silly things on Instagram, as well.

 

Three things luxury brands should avoid, when using Instagram – especially considering that the average user is not a 75-year-old spinster living with cats, collecting Royal Family paraphernalia.

 

Wrong or confusing iconography

Icons are often used to show the inspiration behind a collection, or the ideal brand ambassador. So, when it comes to fashion, we usually see photos of Audrey Hepburn and Jacqueline Kennedy Onassis. Alright. Good.

So what is Frida Kahlo – an active communist, a tortured soul and a person uninterested in fashion – doing on Tory Burch’s Instagram account, next to a picture of two fashionistas, whose caption says ‘A serious discussion about the color pink.’?

 

Clichées

I know Burberry is an iconic brand which embodies the esprit of London and so on and so forth, but from a ground-breaking brand, investing heavily in social media, with potentially unlimited firepower, you would expect something more than “Hey, let’s take pictures of London. Like, what about a photo of Tower Bridge??”

How exciting. Wow. Read More…

The Weird World of Luxury Brands / feat. Elephants draped in LV, Prada Frankestein-esque platforms and M.I.A.

It took three people to write the following song. Seriously.

Worldwide, the song has sold more than 6.6 million copies, making it one of the best selling singles of all time. Seriously.

Here are the lyrics. Seriously.

 

‘Ahuh Ahuh (Yea Rihanna)

Ahuh Ahuh (Good girl gone bad)

Ahuh Ahuh (Take three… Action)

Ahuh Ahuh

 

You have my heart

And we’ll never be worlds apart

May be in magazines

But you’ll still be my star

Baby cause in the dark

You can’t see shiny cars

And that’s when you need me there

With you I’ll always share

Because

 

[Chorus]

When the sun shines, we’ll shine together

Told you I’ll be here forever

Said I’ll always be a friend

Took an oath I’ma stick it out till the end

Now that it’s raining more than ever

Know that we’ll still have each other

You can stand under my umbrella

You can stand under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh eh eh eh)

 

[Chorus]

When the sun shines, we’ll shine together

Told you I’ll be here forever

Said I’ll always be a friend

Took an oath I’ma stick it out till the end

Now that it’s raining more than ever

Know that we’ll still have each other

You can stand under my umbrella

You can stand under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh eh eh eh)

 

You can run into my arms

It’s OK don’t be alarmed

Come here to me

There’s no distance in between our love

So go on and let the rain pour

I’ll be all you need and more

Because

 

[Chorus]

When the sun shines, we’ll shine together

Told you I’ll be here forever

Said I’ll always be a friend

Took an oath I’ma stick it out till the end

Now that it’s raining more than ever

Know that we’ll still have each other

You can stand under my umbrella

You can stand under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh eh eh eh)

 

It’s raining

Ooh baby it’s raining

Baby come here to me

Come here to me

It’s raining

Oh baby it’s raining’

 

Now, this tells us the world is going slightly crazy, right?

Luxury brands have to adapt and monetise, then. So the go like: “Is the world going mad? Let’s go madder!”

 

Et Voilà!

In Paris, an elephant draped in Louis Vuitton switched on the Christmas Lights at Galleries Lafayette.

Versace, AKA the brand that last year ‘revoked free publishing rights to its Facebook Page after activists covered its Wall with messages protesting the Italian fashion house’s use of sandblasting’ a technique that is ‘highly dangerous to workers, says Change.org’ and that ‘requires firing sand under high pressure, and has been known to kill workers in Turkey and Bangladesh. (Turkey banned sandblasting in 2009.) Anyone who inhales large amounts of silica dust can contract a lethal pulmonary disease called silicosis’ teamed up with M.I.A., AKA the artist, activist and refugee icon who, according to Wikipedia ‘has used networking sites such as Twitter and MySpace to discuss and highlight the human rights abuses and war crimes that Sri Lanka is accused of perpetrating against Tamils, citing news articles, human rights group reports, government reports, her own experiences as a child and on her return to the island in 2001 to support calls for a ceasefire.’ and, in a recent conference said she wanted to ‘”go around the world and look at the ugliness,” she said. “You weren’t gonna fix it, but I sort of believed you could through art.” The song “20 Dollers” [sic] began as a photo she took of a Madonna-stickered car in Liberia, then scrawled across in Photoshop, a singular example of the interconnectivity between her visual art, her music, and her sensitivity towards global inequity.’ for some new cool collections. Stay tuned! Read More…

Tattoos, marketing, and social media / Marc Jacobs GOOD, Chris Brown BAD.

“Tattoos are like stories – they’re symbolic of the important moments in your life. Sitting down, talking about where you got each tattoo and what it symbolizes, is really beautiful.”

Pamela Anderson, actress, model, thinker.

Back in the day, tattoos were for nameless sailors, Polish jailbrids and Millwall fans. Now they don’t scare old ladies anymore, and are taking over the stage, catwalks and Vogue’s cover.

Tattoos sell. As usual, some do things the right way, others just make everybody go “WTF?” Read More…

We asked Google “What is luxury?” – Part 2. Gentlemen, Dandies, and Roberto Cavalli.

‘Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.’

Coco Chanel

‘Manchester United?’ said Michael Jackson, after watching a football match with Mohamed Fayed at Fulham in 1999. ‘I don’t know them. How much are they?’

Read More…