Tag Archive | Luxury

The End of Everything / Footballers on Instagram, $38,000 designer bags, extreme luxury and tigers in Dubai.

‘You see it’s broke nigga racism

That’s that “Don’t touch anything in the store”

And this rich nigga racism

That’s that “Come in, please buy more”

“What you want, a Bentley? Fur coat? A diamond chain?

All you blacks want all the same things”

Used to only be niggas, now everybody playing

Spending everything on Alexander Wang

New Slaves’

Kanye West / “New Slaves”


‘I just talked to Jesus

He said, “What up Yeezus?”

I said, “Shit I’m chilling

Trying to stack these millions”

I know he the most high

But I am a close high

Mi casa, su casa

That’s our cosa nostra

I am a god

I am a god

I am a god’

Kanye West / “I Am a God” (featuring God)

I will almost copy and paste the following article – by Colin McDowell, posted on The Business of Fashion’s website – in its entirety, as it is too bloody good:

‘Following news that a shop assistant in Zurich refused to let Oprah Winfrey examine a $38,000 black bag, Colin McDowell says astronomically priced products are emblematic of exactly what’s wrong with the fashion business.’

‘LONDON, United Kingdom — Historians take pleasure in giving portmanteau names to periods: The Age of Elegance; The Dawn of Civilisation; The Gilded Age. It is interesting to imagine what, in the future, will be the title given to today’s fashion period. Guilt and Greed, perhaps? The Death of Taste? I would suggest it could best be summed up as The Age of Irresponsible Excess.

To illustrate what I mean, take the recent little vignette that played out in Switzerland, starring Oprah Winfrey. In a Zurich shop, the American media icon expressed interest in a $38,000 black bag, displayed in a locked showcase. A shop assistant refused to get it out of its case to let her properly examine it. Oprah (who is estimated to have earned $77 million last year alone) was informed that it was too expensive for her and after a few more requests and refusals, she left. Many will agree with her assumption that she, an African American woman, was a victim of prejudice, and they could well be right. (My note: read again the lyrics to “New Slaves”)

Racial prejudice is intolerable to all civilised people and it is right that it should be rigorously questioned and examined. But what has not been questioned or examined in this particular case is something which should shock and appal all right-minded people. And that is the price asked for the bag. What an affront to society and civilisation it presents. Above all, it is a shocking indictment of the mindless greed of the higher echelons of the fashion industry and the way in which it has corrupted certain areas of society. Astronomically priced products are designed not to shock, but to excite a customer sufficiently to be determined to buy them.

To me this is exactly what has gone wrong with the fashion business. A spat between a designer and a journalist, like the one between Hedi Slimane and Cathy Horyn, is demeaning and embarrassing, but the “Oprah Bag” question is infinitely more important and should outrage us all. Can we really have respect for an industry that sells handbags for $38,000?

Read the rest here: http://bit.ly/14NA5S2

So, while Kanye raps about the excess of contemporary society, the noveau riche disease and the God complex of the wealthy and tasteless, many still worship money and shamelessly show off their possessions, despite a universal grim economic situation.

Have we lost the plot? Yes.


Do you remember the ‘Rich Kids of Instagram’? if you don’t, check the following photos and the Tumblr. It will become a reality TV show, according to Mashable.

rkoi1 rkoi2

Other similar cases include ‘Arab kids of instagram’.

arab2 arab3 arabkidsofinstagram

And Rapperz on Instagram.

rapperz2 rapperz3 rapperzoninstagram

Oh, and don’t forget football players showing off on social media.

Here’s Balotelli’s hand.


And Nuri Şahin’s collection of keys.


Hopefully, Gen Y will save us all – as Noah Kerner in this article posted by Forbes reckons: ‘My generation dreamed of making millions on Wall Street. Today’s young people dream bigger – building startups that change the world. is going for other stuff opposite direction

Or, if the world will not change, at least the filthy rich could use a bit of class, when bragging about their monies. Look at Snoop Lion’s Instagram shot – a sober, subtle image of what being rich and famous is about: travelling in style, with Louis Vuitton gear, while smoking a spliff. What else do you need?


Photo sources: Instagram, Vice (http://www.vice.com/en_uk)

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnovaand “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

The dark side of the luxury dream / The abandoned, sad and lonely supercars of Dubai.

‘Show me a hero and I’ll write you a tragedy.’ – F. Scott Fitzgerald

There is something weird going on in Dubai – thousands of luxury cars sleep in the streets, collecting dust, victims of the decadence of a society in which money stones more than any other psychotropic substance.


(Ferrari F40, 1,315 were manufactured in total)

Jon Moy explains – with rather strong words – the situation: ‘Evidently even Dubai, a city I thought was literally dripping in wealth, has been hit hard by the economic downturn. And by “hit hard,” I mean rich motherfuckers are abandoning their cars to avoid defaulting on their loans. Defaulting or even bouncing a check is a criminal offense in Dubai, so mad people are just driving their cars to the airport or wherever and leaving them there indefinitely before skipping town.’


(DeLorean DMC-12, as seen in the Back to the Future trilogy)


(Jaguar XJ220. Just 275 cars were produced)

Another article, published by The Daily Mail, titled ‘Dumped in Dubai: The luxury high performance cars left abandoned by British expats who fear being jailed because of debts’ reports that more than 3,000 cars were found abandoned last year.

Why does this happen? As Business Insider puts it: ‘Under Sharia law which is observed across the Middle East, non-payment of debt is a criminal offence. As the UAE has no bankruptcy laws, there is no protection for those slipping into debt, even accidentally. There have been cases of foreigners being prevented from leaving the Emirates after being blacklisted for simply missing a credit card payment or bouncing a cheque.’



The saddest of them all is a $1.6 million Enzo Ferrari, one of only 349 made. The owner had racked up fines and speeding tickets that ended up being thirty thousand bucks. Instead of paying, he fled the country. Legend.


What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Filthy Rich Munchies / 5 of the world’s most expensive junk foods, feat. Kebab with gold, and a hot dog with onions caramelized in Dom Perignon.

Yes, life is good when you drive a gold-plated Lamborghini, date three models at the same time, and use Louis Roederer Cristal Champagne jeroboam 2002 instead of Lidl’s anti-dandruff shampoo.
But then again, when you get the munchies, you just wanna go hardcore: burgers, chips, kebab, and the rest of it.

Here’s a selection of junk foods for the filthy rich. Get fat or die trying.

As reported by DesignTAXI, this is the ‘World’s Most Expensive Bacon Sandwich’
‘Priced at US$237, the ‘Bacon Bling Sandwich’ is made from an impressive list of ingredients—seven rashers of rare breed pig bacon, sliced truffles, a free range egg, saffron and edible gold dust.’


Pizza, bambino? Here you go: the Luis XIII, a Renato Viola Creation, costs $12,000. Why? Because it takes 72 hours to make, it is topped with bufala mozzarella, three types of caviar, lobster from Norway and Cilento, and it is lightly dusted with hand picked grains of pink Australian sea-salt from the Murray River. The cost includes service, anyway, and this pizza can only be made at home. Three Italian chefs will show up at your villa and make it for you in the comfort of your kitchen.


Jalla! Jalla! Kebab
Made with saffron-infused flat bread, milk-fed lamb from the Pyrenees and edible gold, the “King of Kebabs” also features champagne-infused mint and cucumber yoghurt, and costs £750.
From The Sun: ‘Chef Andy Bates created the kebab to mark the launch of The Great Food Truck Race TV show, celebrating street food.
Andy said: “It took a fair bit of time to source the best possible ingredients to ensure that this kebab was the most exclusive one out there but I loved every minute.”’


Hubert Keller’s FleurBurger 5000, named after its price tag, is the most expensive hamburger in the world. Why? According to the WSJ’s food blog, what makes it so pricey is ‘Lots of expensive ingredients. Start with a Kobe beef “patty” (more like a mountain of ground primo cow flesh), then top it with foie gras and black truffles. Oh, and don’t forget the “special sauce,” which is made with – no surprise – more truffles.’ But there is more, as you can read on said blog.


World’s most expensive hot dog: New York’s 230 Fifth released this $2,300 creation made out of 60-day dry-aged wagyu and topped with Vidalia onions caramelized in Dom Perignon, sauerkraut braised in Cristal, and caviar.’
Read more here: http://tinyurl.com/qjdxmma


The most expensive bagel in the world is topped with white truffle (from Alba), cream cheese, and goji berry infused Riesling jelly with golden leaves.
The bagel’s $1,000 price tag (including tax).


Thirsty? Vintage soda!
To make the whole thing work, wash down your kebab or bagel with a 1958 can of Style Line Ginger Ale (Unopened), selling on the Bay for $349.95


What do you think?
London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Burberry Kisses VS Send your Kiss! Caresse by L’Oréal. Stolen Kisses?

Burberry has done something pretty cool, again. When it comes to social media – among other things – the brand is always definitely ahead of the game.

From The Next Web: ‘Kissing online: Google and Burberry let you send a personalized smooch to a loved one.

Kissing someone across the globe has never been more real. With Burberry and Google’s newly-launched sweet little idea to spread some love across the globe in a more personalized way, you get your own kiss imprint to send on to your loved ones (say goodbye to generic images of a kiss!).’

Simply go to Burberry Kisses to send a letter sealed with your kiss. Once there, capture your kiss – or do it on your iPhone, by caressing the screen with your lips, for instance – and some lucky girl/boy will see your love fly away to reach her/him.

Here’s the YouTube video that explains how things work.

But there is a tiny detail. Have a look at the comments to the post on The Next Web, and you will notice that some user posted a link to a very very very similar experiment: Send your Kiss! Caresse by L’Oréal.

Here’s a screenshot.


A post about it, written a few months ago, by CREAM.

And the video.

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Fashion, photography, and too much wine / The best SS 2013 fashion ad campaigns.

Last night I had a lovely chat with Sennait Ghebreab, a lovely young lady working as an international account executive, at Matthew Williamson. After a few drinks I tend to talk about my personal life and – I don’t know why – photography. Sennait first listened politely to my personal life-related issues, then told me about her favourites SS 2013 fashion ad campaigns.

Et voilà

1. Givenchy / Mert Alas & Marcus Piggott



2. Lanvin / Steven Meisel



3. Alexander Wang / Steven Klein



4.Balenciaga/ Steven Meisel



I personally prefer last year’s campaign, which I find AMAZING.


5. Out of competition / super partes: Marc Jacobs / Juergen Teller



Once again, I prefer the punk-ish little sister campaign – Marc by Marc Jacobs, by Juergen “THEBESTEVER” Teller


What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Ads gone wrong / Brad Pitt + Chanel No 5 = AD-MAGEDDON.

Brad Pitt is confused.


We are confused.

Can ads be confusing? No.

Art and life in general can be confusing, but an ad should have a clear message, aimed at the right target, on the right channel, featuring the right ambassador.

Can a perfume ad be a stinker? That is the second question.

When it comes to the new Chanel No 5 ad, featuring Brad Pitt, the answer is, according to, well, everybody: YES.

Here is the infamous ad:

The consumer is confused.

And here’s a selection of comments, left on YouTube:

‘i wouldnt say it worked when it repells me from chanel no 5… Id rather wear my grandmas Oscar De La renta’

‘This sh*t makes no sense.’

‘…is that Channel No 5 for men now? Confused!!’

‘The Brad Pitt from Fight Club would punch this Brad Pitt in the face.’

Vox populi, vox Dei (“The voice of the people [is] the voice of God”)?

I believe there is no need here to explain what Chanel is and what it means to fashionistas, classy ladies, luxury aficionados and collective imagination in general.

Moreover, we talked about Brad and Chanel some time ago, in a post entitled ‘Luxury brands + Celebrity endorsement = Expensive WTF’.

But that was before the ad came out, i.e. before things could get from WTF to disaster, like they did.

The Internet is confused.

Is that Brad Pitt? Or is it Chuck Norris?


The Guardian said: ‘Brad Pitt’s Chanel No 5 ad: the smell of disaster.

‘All the actor had to do was stand in a room spouting drivel for 30 seconds. What could possibly go wrong?’

The Sun added: ‘It’s all gone Pitt Tong – is Brad having a mid-life crisis?’

‘Since the early 1990s he has been one of the world’s most bankable movie stars, filming a perfect blend of box office smashes and trendy cult hits.

But after his cringe-inducing Chanel advert was named among the year’s worst, Hollywood insiders are starting to whisper the unaskable question — Is Brad Pitt starting to whiff?’

Business Insider went: ‘Brad Pitt’s incredibly awkward and rambling Chanel No. 5 ad has been widely panned and spoofed.’

‘A month and a half later, Pitt himself mildly came to Chanel’s defense.

“I kind of like it,” he told Reuters. “I respect what they do. They do some really quality things.”’

‘Chanel should be relieved that Pitt thought the ad was kind of sort of ok. The luxury brand did pay Pitt a reported $7 million for the campaign, after all. That’s $175,000 for each one of the 40 nonsensical words Pitt spouted in the spot.’

According to Jan Moir, the ad could be one of the worst ever.

Why? ‘Not just because it has just been voted the worst advert of 2012. Not just because the centrepiece television ad is quite possibly the most pretentious 30 seconds ever captured on film (and I am including all Bono footage, plus the collected speechifying of Lady Gaga, Salman Rushdie and Madonna in this category).

Not just because it has damaged Brad’s own reputation and that of the iconic perfume itself – first invented in 1921 and famously worn by Marilyn Monroe in bed. Not just because it has put a crimp in the standing of the House of Chanel and a question mark over the judgment of boss Karl Lagerfeld, whose idea it was to hire Pitt in the first place.’

The article continues: ‘Hush now. Brad is talking. Who is he talking to? A perfume bottle or a woman? It is impossible to say. Is he talking about the perfume or to the perfume? Who knows, but his voice is hoarse and gruff with the effort of trying to distil all the wonders of the world and mysteries of the universe, life and love itself into 40 words of the kind of banal gobbledegook that passes for profundity amongst the fashion set.

‘It makes no sense at all.’

Confusion. Confusion everywhere.

More confusion coming: ‘This huge advertising campaign, which was rolled out in October on both sides of the Atlantic on TV and in magazines, newspapers and on billboards, is one of the most expensive in Chanel’s history. The media-spend in Britain and America alone was estimated at £25 million, with Brad’s fee added on top of that.

The TV ad was shot in London and directed by Joe Wright, whose credits include Pride & Prejudice (the 2005 version), Atonement and this year’s Anna Karenina. Wright said that even he didn’t understand the ad’s script, which was written by Glenn O’Brien, a fashion insider who writes a column called The Style Guy for American GQ magazine’ and ‘in a recent chat-show appearance, Brad admitted he didn’t have a clue what the Chanel ad was about either. This is a sentiment echoed by Claire Beale, editor of Campaign, the trade magazine for the UK advertising industry. She says: “There is no doubt this is a real stinker of an ad but it’s so bad it’s become one of the most noticeable campaigns out there – one of the most high-profile campaigns Chanel has ever run, though also one of the most expensive.

blast of Chanel.’

A confusing feeling left in the viewer: ‘And in the end, all those throaty voiceovers and frightening Brad-ish close-ups just make me focus on what an odd shape his face is – a wedge of hairy cheese trying to be profound – and wish he would shave off that irritating goatee.’

The commuter is confused.

“Who is Chanel talking to?” has been the refrain here.

So Chanel chose the wrong brand ambassador, the wrong script for a very confusing video promoting a legendary product in the wrong way.

What about billboards and ad placement strategy on the streets?

This is a bus stop ad in Catford, south London. The question, once again, is: Chanel, who are you talking to?


Here as well, there’s plenty of stimuli for a good laugh: ‘this ad is rubbish’, ‘guy’s talking about the journey, there comes the N37 init’, Pitt stop and so on and so forth.

Inevitable, they say in the ad. I’d say the opposite.

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Brands & social media: time to sell experiences, not “stuff” – feat. VOSS Water, the coolest water in the world.

This is Voss, Hordaland, Norway.



The place is pretty pristine, the air fresh and the water pure; Scandinavians do it better, we know that, and a couple of friends decided, a few years ago, to sell the aforementioned pure water, in über-cool design bottles, with a different concept: sell the experience, not the liquid. Read More…

Champagne-fuelled Disneyland? Nope, it’s the ‘Rich Kids of Instagram’ world.

Everybody is talking about ‘Rich Kids of Instagram‘; see the photos below and you’ll understand why. Read More…

Luxury brands – The cure to Miuccia Prada’s Blues? Italian creativity and foreign reliability.

“I made lemon spaghetti in an early season of ‘Everyday Italian,’ and to this day people still come up to me and say they love it. It’s very, very simple. Basically, you cook the pasta and mix together Parmesan cheese, olive oil, lemon juice and zest and pour it over the pasta.”

Giada De Laurentiis, Italian American chef, writer and television personality.

My Italian nonna wouldn’t get it: “Why would you go on TV with a recipe so silly even a baboon could come up with?”
But my grandma didn’t hold a master’s degree in business administration and media wizardry, therefore she couldn’t realise that the simplest Italian pasta recipe, and the American legendary selling skills, together can achieve greatness. Read More…