We asked Google “What is luxury?” – Part 3. “Experience” the best holiday ever (feat. whispering flight attendants).
7. to be emotionally or aesthetically moved by; feel
Collins English Dictionary
There are countless ways to read the definition above, as what moves us depends on taste, education, culture, gender, class, income, age and so on.
Let’s just say that, whoever you are and whatever you like, if something emotionally or aesthetically moves you, you want more of it. Moreover, due to a mechanism that is intrinsic to capitalism, brands have to push it to the limit, before the competition eats them alive.
This dynamic can lead to the point of no return, the exaggeration, and the over the top. Read More…