Tag Archive | YouTube

Instagram Video, Vine, and Other Animals: The Beginning of the Video Era?

“Cinema is the most beautiful fraud in the world.”

Jean-Luc Godard

Although YouTube is definitely one of the most popular things on the Internet, it still looks like the average social media user prefers still images. In fact, the most effective way to get “likes” and “shares” and the rest on Facebook, right now, is by using the good ol’ artwork/image + copy combo.

But now things are going to change for good. If you were stuck in a cabin in Hammerfest, Norway, in the last four days, then you probably don’t know that we now have Instagram Video. Yep. It’s kinda similar to like Vine, which belongs to Twitter, which is Facebook’s worst enemy, nowadays, which means Zuckerberg wants to take over the Internet and get richer then Donald Duck, Donald Trump and Donald Glover put together. Anyway, here’s an article explaining how the Instagram Video vs Vine works.

When it comes to Vine, a few brands/companies are already producing seriously cool things. Wired is one of them.

wiredvine
General Electric, as usual, plays with science and turbines like nobody else.

gevine
Oreo’s videos are sweet, too.

oreovine
A handful of brands already started using Instagram Video, as well. Here’s the omnipresent Burberry.

General Electric, again.

And Michael Kors.

So, what does it all mean, in a nutshell? We don’t know yet. Mashable’s Lance Ulanoff implores ‘Instagram Video: Don’t Make Me Love You’ as he likes Vine but – reluctantly – recognises Instagram Video’s massive potential.
Another article reports that the guys at Vine are well aware of the competitor’s power, therefore “One day before rival Facebook is rumored to announce a Vine competitor, employees of Twitter’s video-sharing service teased several of its new features.” Meanwhile, some analysts warn: ‘Get Ready For TV-Like Ads On Facebook (Eventually) As Video Comes To Instagram.’

The bottom line is, anyway, that things are going to change, once again, and I personally think that video will now become something we have to deal with every day. Finally.

Think about the potentialities of the medium, for brands:

  • Events can be shown and shared through moving image; see fashion shows, gigs, vernissages and the rest.
  • Teasers can be used in order to create suspense for a new product or event coming up.
  • Storytelling is better with video, as the medium is psychologically more engaging and captivating.
  • It’s easier to communicate brand identity and values, with video.

What do you think?
London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Is social media good for sales? We don’t really know. But it is good for revolutions, that’s for sure. #OccupyGezi #Turkey

Every time a social media strategist goes to a meeting, she/he will face the scepticism and diffidence of yet another client, who will eventually ask: “Yes, it sounds cool and everything, but how can I make money with it?”

A difficult question, indeed. How do we measure ROI and benefits and impact of social media marketing? There is no infallible tool/Oracle for that, I’m afraid.

So, what it the real purpose of social media? By looking at the Arab Spring, and now at what is going on in Turkey, we could say that social media can indeed have a purpose: to allow people to show their indignation, their anger and frustration, to organise and come together, for a radical change.

Traditional media won’t show the facts on telly? Who cares, for we’ve got Twitter, Facebook, Tumblr and a few other weapons.
And you know what? Governments can’t control them (at least in full).

So, here’s a random collections of headlines, links, videos and pictures that show how people, once they realise the real power of social media – no, I’m not talking about sharing a can of Coke with your friends and then post a pic on Instagram – can really change the world.

Erdogan vs Social media
From Wired UK: ‘Turkey’s prime minister Recep Tayyip Erdogan has called social media “the worst menace to society”, saying that it has been used to spread lies about the current anti-government protests taking place in the country.’

Twitter
Mashable: ‘Turkey Protesters Take to Twitter as Local Media Turns a Blind Eye’

main_hashtags

Al Jazeera: ‘At least 24 people arrested in #Turkey for tweeting “misleading and libellous information”.’

Tumblr
http://turkishpolicebrutality.tumblr.com/ features (often very disturbing) pictures of the unrest.
Other blogs are helping spreading the word and key images; “The woman in red” is already an icon of the unrest.

womaninred

couple

Bringing it offline
Mashable: ‘Turkish Protesters Crowdfunding Ad in ‘The New York Times. The Istanbul protesters who drew out riot police over the weekend have some overseas admirers, it seems. Inspired by the demonstrations against Prime Minister Recep Tayyip Erdogan, a handful of New York-based supporters are raising money online for a full-page ad, to be placed in either the New York Times or the Washington Post.’
ad

Anonymous helps out
‘Hackers access email accounts of PM Erdogan’s staff’

emailhack

Banksy helps out, too

banksy

YouTube
‘Entire staff of Turkish Airlines in Guy Fawkes masks, in choreographed protest http://www.youtube.com/watch?v=2x56qCv5AgA&feature=youtu.be … #OccupyGezi #Turkey’

Instagram

‘Stunning, overwhelming @instagram collage of the #Turkey protests http://nowembed.jit.su/?size=150&event=RRR5xekKrR … via @digitalhoarding #occupygezi’

What do you think?
London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

On Beauty, #menswear, video, and the meaning of art / A movie starring T-Michael, A. Sauvage, Philip Lim and Mr Porter.

“If you can’t convince them, confuse them.”

Harry S. Truman

The Internet is so bottomless and lawless and structureless and ruleless, you’d think it’s Show Time, with brands going all arty and psychedelic, coming up with new things every day, things that will help change our Weltanschauung and open our minds, just like when you watch a movie directed by Terry Gilliam or enjoy a pièce de theatre written by Samuel Beckett or you look at Francis Bacon’s Study after Velázquez’s Portrait of Pope Innocent X.  

Paradoxically, it doesn’t work that way.

The majority of brands online still behave in a surprisingly unsurprising way. Same old story, same old tricks, same old copy, same old content. Social media should work as the lab in which revolutionary experiments get conducted, in order to find the cure to boredom, and to finally synthesise the ultimate recreational and mind-expanding pill. In fact, most of the times we see things about cats, BUY THIS, LIKE THAT, SHARE THIS, REPIN THAT, Rihanna and a couple of photographs with a caption that says something grandma-friendly, but with some sort of rebellious twist. What happened to Beauty? What happen to the motto “Ars gratia artis”, AKA “L’art pour l’art”, AKA “Art for art’s sake”, which inspired Edgar Allan Poe, Théophile Gautier, Victor Cousin and Walter Benjamin? What happened to David Lynch and a bunch of scary, silent bunnies? Where is John Cage, making music with a piano, a few bolts and screws, and a hammer? Moreover, as video is still the dark horse of social media, it allows the inspired one to go even more creative and experimental. But few brands truly exploit the medium, and, when they do, they tend to be quite conservative.

Storytelling through video, then, how should it be done? It’s all about Beauty. GIVE US BEAUTY. Please.

Look at the following examples. Pure Beauty. Art. Cool stuff. Less garments, more message. Quality over quantity. Focus on the story rather than sales. And Vimeo instead of YouTube. Win.

From FASHION AND MASH – ‘Philip Lim turns to “Trickers” for SS13 menswear video’

‘Phillip Lim has proved an early addition to the onslaught of spring/summer 2013 campaign videos, with a beautiful spot for its menswear line that demonstrates martial arts tricking.’

 

THIS IS NOT A SUIT (2010) — A FILM BY A. SAUVAGE

A stunning homage to Jørgen Leth’s The Perfect Human.

FEATURE FILM: THE REINVENTION

From Mr Porter – ‘One Sunday evening in April 2004, 32-year-old professional gambler Mr Ashley Revell walked into Las Vegas’ Plaza Hotel & Casino in a black tuxedo. His aim? To take the $135,300 he’d made the previous month selling everything he owned – including the clothes off his back – and place it on the roulette table in one gigantic, double-or-nothing bet. Pick right between black and red and he’d be twice as rich; wrong, and he’d walk away with nothing. Literally.’

ART COMES FIRST

About: ‘Fashion maybe suffers from a reputation as art’s most shallow valued cousin, but that is only because its power is often corrupted and abused.

The A.C.F. is not about fashion in that way. It is about something else entirely. The nobility of the striving and nature mandate that we fulfill our responsibility to inspire one another.’ 

The video has been ‘Written & Directed by Finn-Erik Rognan and T-Michael’. I met the latter when I was living in Norway: a true gentleman, always impeccably dressed, a Über-stylish dandy, way before the #menswear thing became a mainstream trend. A pioneer. He even came to one of our exhibitions, held in a squatted wooden house, close to his studio, in the most beautiful – and somehow hidden – part of Bergen. Bless.

What will the future bring? Hopefully, more Beauty.

Among some interesting new brands devoted to menswear, elegance, and the Beauty of art, there’s one that looks especially enlightened: the name’s Curieux, stay tuned for more.

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Storytelling 2.0 / How to use Tumblr, Vimeo, and brand website. feat. Dunhill, Rapha and Nick Wooster.

‘Storytelling reveals meaning without committing the error of defining it.’

Hannah Arendt

There is a guy called Kafka. He’s a writer, and he’s got big ears. He imagines a man waking up, one day, to find himself transformed into a big cockroach. It’s a simple story, but it’s so twisted and obscure, once you read it is going to haunt your dreams forever.

That’s the power of storytelling. You know, Mr. Tamburine Man, Lucy in the sky, Alex and his droogs, the story of a watch as Captain Koons/Christopher Walken tells it in Pulp Fiction, and so on and so forth.

Nowadays, every Social Media Guru, Ninja, Ringmaster, Druid or whatever these mythological semi-gods 2.0 define themselves, tell brands that storytelling is paramount for their businesses online.

Great.

But then you see lots of brands, desperately lost, drowning, unable to breath, trying to come up with the right anecdote, fable, narrative, failing miserably.

At the end of the day, many don’t even get social media; they are just there because everybody else is – a Tweecious circle.

Many have a website; sometimes it looks amazing, sometimes it doesn’t. Most of the times they have it because you have to have it. Like a pair of gloves, you buy them because the winter is coming and everybody have got them, then you don’t use them very often.

What about video? It has been the next big thing for five years now, but never took off like it was supposed to – with a supersonic bang.

Still, many see a video and go “WOW, I want a video, too”, then often come up with some expensive, pointless, and confusing stuff – look at CHANEL’s YouTube channel.

Yawn.

Now, here’s three great ways to use video, Tumblr and a website to tell a story.

Website / Dunhill – The gentleman par excellence

Dunhill…Just look at it. Images, sounds, videos, gentlemen, art, style. Perfection.

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